Wrappers!!! Get more lines in the water!

Its a random Monday morning and an email came into my inbox today which sparked an idea for an encouraging blog post.

I believe that most wrappers understand that we are a bit of a rare breed.  A strange mix of artist, craftsperson and business person.  We love to create but also have an intense desire to succeed financially for our business, our employees and our family.  We love competition but also seem to revel in the camaraderie and support of our fellow wrappers all across the world.  That strange, and sometimes counterintuitive, view of our industry leads to the various ways we see and operate in marketing our wrap shops.

Some common questions… Should you focus your marketing strictly efforts on your local market area or devote time & resources to pursuing a more national image?  What certification should you get and which one will bring in the most business?  What should you do with social media or is it even worth it?  Should you get involved with local car shows.. compete in wrap competitions… join a prestigious networking organization…?

Yes, it can be a bit much.

Here’s the thing though.  When you think back in your life you will probably notice that pretty much all of your business is cyclical.  For months we can find our good leads coming from the PDAA and then that dries up for a bit.  Meanwhile 3M’s certified installations start popping again or the Avery Dennison CWI network could be pinging away.  Your personal local book of business goes starts doing some cool things but then your involvement in the UASG starts bringing in some good leads.  Your participation in WRAPSCON’s Wrap Olympics, WrapGlove’s Wraps LIVE or a a global competition with the FESPA World Wrap Masters links you up with other shops who need help.

And another thing, how in the world do you get social media to work for you!?  While there are a number of strategies here are a couple of tips.  Number one, directly TAG the photo itself AND tag the comment you write.  Tag the film manufacturer you used, tag the client, tag the installer who did the work, the photographer etc.  You can also tag those of us who have dedicated time and a platform to help promote wraps!  Tag @wrappermapper, @thewrappromoter, @wrapfolio @paintisdead, @wrapchannel etc.

Another way to increase your chances of being seen and re-posted is make sure you are showing off your projects as best you can.  A focus on high quality, professional grade, well produced photos / videos will go a long way.

DO: Make sure you have a clean, well-staged, well lit, uncluttered composition with interesting angles

DO: Take the time to work out and create images that show off the wrap film itself as well as the project

DO: Let us know if a particular photographer, designer etc. should be credited for work. We love promoting all aspects of a well produced wrap job. (give us proper tags to use)

DON’T: Send in photos of a dirty shop, cluttered backgrounds, unwashed cars etc.

DON’T: Submit images with big branding on the photos. We will ensure you are properly tagged and credited for the content.

Ultimately, the more lines we have in the water the more fish we catch right?

 

Grit, Grime, mutant skulls and sheer, no-holds-barred design, equals Alltak’s CAMBEA 2019!

You would absolutely be forgiven for wondering. What does dusty desert, leather, rusty metal and a head turning Mad Max theme have to do with wrapping? Well, as it turns out, quite a lot.

When Marcelo Souss and the Brazilian based Alltak Adhesivos team started planning the 2019 CAMBEA in São Paulo the idea was simply to go bigger and better than the 2018 success. Long time Alltak designer Allessandro de Campos was tasked with creating the vision which developed into a world-class wrapping showcase environment.

The winning formula? Start with a massive booth backdrop depicting a post-apocalyptic landscape, fabricate fully custom floors simulating a desert surface complete with sand scoured skulls and make every car in the competition match up with a rusty, spiky, patched-together scrounger of a vehicle. Mission accomplished and we have the photos to prove it!

The annual, 4 day wrap competition at FESPA Brasil, drew competitors from all over the county as well as wrapping hopefuls from neighboring Argentina and Chile. The judging team came in from all over the world to assist the Head Judge Eduardo Chardosim Stabel (Brasil). Judges included Multi-Year judge and wrap professional Mireille Van der Jagt (Pro Wraps – Netherlands), Dimas Brazil (DBS by Dimas Brasil – Brasil), Tim Evans (WrapperMapper – USA) with the entire event MC’ed by Marcos Schott (Banana Buffers – Brasil).

The event was rounded out by Live Wrapping demonstrations with daily custom designs by Joffrey Van der Jagt (Pro Wraps – Netherlands) and Alltak’s very own Thiago Sossai. The creativity and skill on display here every day was a sure crowd-pleaser.

All of these elements came together for a truly excellent show. Fun with costumes and a palpable sense of camaraderie among the competitors, while triumphs and failures were witnessed every single day.

Ultimately, after days of competitions and heart breaking eliminations, the Alltak CAMBEA 2019 crowned the team of WS Adhesivos as the final winning wrappers with the team from Genesis Envelopamento coming in just a tiny fraction of tiny 5 points behind them. Incredibly, incredibly close finish after so many days!

If you ever get a chance to experience an Alltak Adhesivos CAMBEA event it is highly, highly recommended!

 

FESPA 2016 – World Wrap Masters in Amsterdam Netherlands

Thanks to the generous sponsorship of Avery Dennison and Mimaki the wrapping world tuned in to see the incredible competitors at FESPA 2016 – World Wrap Masters in Amsterdam Netherland.  This year’s event brought in 26 skilled wrap installers from 15 different countries all over the world!  Competing in several rounds, over 4 days, the group was gradually pared down to the final three… Ruan Greef representing Wrap-My-Ride in South Africa, Michael Szwacki out of the UK with MEK Wrap Squad and Jim Miller owner of Miller Decals from the United States.

The wrappers were all subjected to multiple wrap scenarios as they installed Avery Dennison film on various parts of the cars, created custom designs on motorcycle helmets and developed a unique wrap look for the surprise wooden clogs on the third day.  Some absolutely amazing designs were created and Knifeless Tape was used in massive amounts.

Judging the competition were last year’s winner Kiss Lajos, John Duever and Justin Pate under the event organizer and head judge Ole Soleskin.  Each judge stuck to a specifically developed pointing system as each competitor was scored during each round.  The score sheets covered a variety of details from surface cleaning through final trimming while points were awarded from all three judges in independent review.  The final result was a well run and systematic approach by industry professionals.

Ultimately, the final winner was Jim Miller from the United States crowned as the World Wrap Master Champion for 2016.  Jim earned his trophy with a well fought and solid performance as he handled every challenge with speed, skill and consistency.

Congratulations to all of the competitors and a special thanks for everyone who made this such a successful event.