Grit, Grime, mutant skulls and sheer, no-holds-barred design, equals Alltak’s CAMBEA 2019!

You would absolutely be forgiven for wondering. What does dusty desert, leather, rusty metal and a head turning Mad Max theme have to do with wrapping? Well, as it turns out, quite a lot.

When Marcelo Souss and the Brazilian based Alltak Adhesivos team started planning the 2019 CAMBEA in São Paulo the idea was simply to go bigger and better than the 2018 success. Long time Alltak designer Allessandro de Campos was tasked with creating the vision which developed into a world-class wrapping showcase environment.

The winning formula? Start with a massive booth backdrop depicting a post-apocalyptic landscape, fabricate fully custom floors simulating a desert surface complete with sand scoured skulls and make every car in the competition match up with a rusty, spiky, patched-together scrounger of a vehicle. Mission accomplished and we have the photos to prove it!

The annual, 4 day wrap competition at FESPA Brasil, drew competitors from all over the county as well as wrapping hopefuls from neighboring Argentina and Chile. The judging team came in from all over the world to assist the Head Judge Eduardo Chardosim Stabel (Brasil). Judges included Multi-Year judge and wrap professional Mireille Van der Jagt (Pro Wraps – Netherlands), Dimas Brazil (DBS by Dimas Brasil – Brasil), Tim Evans (WrapperMapper – USA) with the entire event MC’ed by Marcos Schott (Banana Buffers – Brasil).

The event was rounded out by Live Wrapping demonstrations with daily custom designs by Joffrey Van der Jagt (Pro Wraps – Netherlands) and Alltak’s very own Thiago Sossai. The creativity and skill on display here every day was a sure crowd-pleaser.

All of these elements came together for a truly excellent show. Fun with costumes and a palpable sense of camaraderie among the competitors, while triumphs and failures were witnessed every single day.

Ultimately, after days of competitions and heart breaking eliminations, the Alltak CAMBEA 2019 crowned the team of WS Adhesivos as the final winning wrappers with the team from Genesis Envelopamento coming in just a tiny fraction of tiny 5 points behind them. Incredibly, incredibly close finish after so many days!

If you ever get a chance to experience an Alltak Adhesivos CAMBEA event it is highly, highly recommended!

 

CAMBEA (Brazilian Car Wrapping Championship) for 2018!

 

 

 

CAMBEA (Brazilian Car Wrapping Championship) opens today and has a lot of exciting news for its 8th edition. This year, the stage for this event will take place at the ExpoPrint Latin America trade show, the biggest printing event in Latin America, from March 20th to the 24th.

The winner of the tournament will compete at the World Wrap Master Series, which will take place this year in Berlin, Germany.

CAMBEA PRO – Professional Series with MC Marcos Schott and judges Eduardo Stabel , Mirreile Van Der Jagt (Pro Wrap Netherlands) and Tim Evans (Wrapper Mapper)

There will be 18 teams fighting for a place on the semifinals on the 3 first days, having the task of wrapping the side and the hood of a car within 1 hour 30 minutes.
6 teams will earn the right to move on to the semifinals on the 4th day, and only 3 will make it to the final on March 24th with the goal of wrapping the entire car within 5 hours.

Besides the main car wrapping competition, CAMBEA is also an incredible gathering event for the industry!  Car wrappers from all over Brazil get to meet, talk and celebrate with fun competition and educational segments created and sponsored by CAMBEA.

One of them is the CAMBEA FAST, known for being fun and accessible, as everyone can join. The mission is to wrap the hood of a car in the shortest time possible and try to break the current record of 4 min 35 sec held by Guilherme Martins.

The CAMBEA Arena at ExpoPrint will also have the CAMBEA Lab, where people can learn unique wrapping techniques with some of the greatest specialists of the sector. The American wrap guru Justin Pate, considered one of the biggest car wrapping specialists in the world, will present his highly refined wrapping technique honed throughout his 20 years of wrapping experience.

The CAMBEA’s organizer ALLTAK will also present the world famous Joffrey Van Der Jagt, the Dutch artist from ProWrap and known as the free style wizard, will be in Brazil to turn cars into real artwork with wrapping techniques.

The Best of all editions

Marcelo Souss, the event’s founder, states… “We want to make this one the best CAMBEA of all times, promoting the biggest wrapping event in Brazil with the best of the national wrapping scene. Everyone is so qualified, and the professional level has gotten so high, that we had to make some changes in the tournament’s regulations. I traveled all over the country this year, and the expectations are as high as possible. The interest in our market has been growing more and more which motivates us to do all of our best to pass on all the experience and information by creating an even better educational, motivational and cultural event each year. The event is a “must” for those who work in the wrapping segment.”