Avery Dennison® Expands Supreme Wrapping Film™ Portfolio with Five New Trend-Setting Colors
MENTOR, Ohio – May 28, 2026 – Today Avery Dennison® (NYSE:AVY) Graphics Solutions debuted five new colors for its flagship Supreme Wrapping Film™ color change vehicle wrapping film product line. These strategic color additions provide installers with high-demand finishes that bridge the gap between luxury aesthetics and the reliable, professional-grade performance the industry expects from the SW900 series.
All five films deliver the easy conformability Supreme Wrapping Film is known for by shops and installers worldwide. The new additions to the Avery Dennison portfolio include:
●
ne – A timeless, medium beige designed to mirror modern OEM paint finishes
● Satin Metallic Cyber Green – An electric finish that captures light across every curve with a smooth, metallic glow
● Matte Metallic Oasis Blue – A serene turquoise blue that evokes ultimate tranquility
● Gloss Metallic Gothic Rose – A deep, moody rose with a heavy metallic flake for a premium custom-paint appearance
“The stunning new tones in the Avery Dennison spring collection have been carefully curated to reflect the latest shifts in automotive styling,” said Brittany Folino, Senior Product Manager for Avery Dennison Graphics Solutions. “These finishes allow the professional restyling community to offer their clients unique, trend-forward looks while maintaining the highest standard of installation quality.”
Avery Dennison Supreme Wrapping Film combines an extensive color change collection with more than 140 film colors. The films deliver outstanding durability, 3D conformability and performance, custom versatility and installation convenience.
Supreme Wrapping Film color change vehicle wraps feature Avery Dennison Easy Apply™ RS technology. This innovation makes application faster and easier, regardless of the applicator’s skill level. The technology enables installers to reposition the film and easily press out any wrinkles and bubbles. Moreover, the film and technology combination ensures excellent conformability around challenging curves and recesses.
“This latest extension signifies our commitment to the rising demand for premium finishes that perform as well as they look, ” Folino said. “Supreme Wrapping Film continues to be the professional’s first choice because it delivers the quality and client satisfaction required in high-end restyling.”
For more information about Supreme Wrapping Film colors, visit graphics.averydennison.com/swf.
Join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram.
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and
automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.