Avery DennisonⓇ Introduces Celestial Satins Supreme Wrapping Film™ Colors

MENTOR, Ohio – September 14, 2023 – Avery Dennison Graphics Solutions (NYSE:AVY) today introduced its fall 2023 Celestial Satins color collection, three exciting new color additions to the company’s Supreme Wrapping Film™ ColorFlow™ film series.

The three new colors are ColorFlow™ Satin Solar Dawn, ColorFlow™ Satin Moonstone and ColorFlow™ Satin Frozen Ocean. A celestial light effect is revealed in these satin finish films as a beautiful shifting spectrum of fluid color. These iridescent shades transform a vehicle into a work of art as light moves around it with a mesmerizing effect.

The Avery Dennison Supreme Wrapping Film ColorFlow vehicle color change portfolio continues to reflect the latest in automotive color trends.

“We are continuously reviewing new pigment innovations to bring color advancements to the Supreme Wrapping Film portfolio and the ColorFlow series,” said Alex Fox, product manager, Avery Dennison Graphics Solutions North America. “We’re leveraging global color trends and monitoring customer color demands as insights for inspiration for color and product line extensions. These new film colors extend the breadth of our premium Supreme Wrapping Film portfolio, which features hundreds of colors, textures and accent finishes.”

“These new pigment-rich films were created with wrap designers in mind,” said Bethany Nock, marketing director, Avery Dennison Graphics Solutions North America. “Satin and satin metallic finishes are some of the most widely sought-after colors and effects. Our ColorFlow films enhance the ability of installers to create unique, custom looks with iridescent shades of a wide range of color combinations.”

Outstanding durability and performance are the high standards Avery Dennison Supreme Wrapping Film continuously sets as one of the world’s leading vehicle wrapping film brands. The new Celestial Satin films deliver excellent conformability around a vehicle’s curves and recesses, while their Easy Apply™ RS adhesive technology makes application faster and easier, no matter the skill level of the applicator. The technology enables installers to reposition the film within the first few minutes of applying the material and easily press out any wrinkles and bubbles. Moreover, the adhesive technology ensures excellent long-term removability.

As with all Avery Dennison Supreme Wrapping Film, the new Celestial Satin films are available in 60” rolls, which enable installers to cover large panels with just one piece of material and have fewer seams.

The three new Supreme Wrapping Film ColorFlow Celestial Satin colors can be viewed and experienced online using the Avery Dennison Car Visualizer Tool.

Find more information about the new colors at graphics.averydennison.com and join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram.


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com

“The Avery Dennison Supreme Wrapping Film Celestial Satins, with color Solar Dawn pictured here, are three new iridescent shades added to the Supreme Wrapping Film ColorFlow color portfolio. Solar Dawn shifts from red to black in sunlight.”

“Inspired by the colors of the cosmos, Avery Dennison Supreme Wrapping Film ColorFlow adds Satin Moonstone to the portfolio. Moonstone shifts from silver to blue in sunlight.”

“Iridescent color change films capture light to create a mesmerizing, shifting color effect. Pictured here is the new Supreme Wrapping Film ColorFlow Satin Frozen Ocean. Frozen Ocean shifts from cyan to blue in sunlight.”