Wrap Industry Support & Information… PROFILE: Wraps Magazine, SDG and WRAPSCON

Times change and business fortunes are rising and falling.  Here at Wrapper Mapper we thought it would be a great idea to start doing some profiles on the wonderful resources that are out there for the wrap industry.  To this end we are actively reaching out in order to gather and promote some of the magazines, organizations, shows and events that have been supporting our shops throughout the years.  Our dream is that these Profiles will put you in touch with more information that will prove useful during these trying times.

For the premiere story we spoke with James “Ruggs” Kochevar who was kind enough to share some history, some fun events and some new exciting changes.

“Sign Business started in 1985, where we differentiated ourselves from other magazines in the market by focusing on vinyl and computer driven graphics. As the industry advanced, we developed Digital Graphics, which was a deep-dive on the printed aspect of sign making. As the years passed, we saw the emergence of the wraps market and with consultation of some industry heavy hitters, we took a leap and developed WRAPS magazine in 2008. It started as a bi-monthly magazine centered on educating people about wraps, what they were and how you might incorporate them into your business. Then the recession hit in 2009. It was then that we compiled our magazines into Sign & Digital Graphics, with wraps being a topic we covered monthly in each issue.

In 2013, when the economy was had strengthened and more businesses where back to 100% earning potential, it was time to break WRAPS magazine back out on its own, this time as a hearty annual. In the years since, we have become the authority in wraps education, covering topics such as certification, install techniques, running a wraps business, printing and finishing for auto, floor, interior and exterior building wraps and more. The insatiable following for WRAPS magazine prodded us to create WRAPSCON (@ THE NBM SHOW.) This started out and has remained the premier event “For wrappers, by wrappers.” Industry titans like Justin Pate, Jim Miller, Troy Downey and Frank Fellers have supported the event over the past six years with exhibits, live demos and other educational opportunities at the event. Our WRAPSconnect panel discussion; Wrap Olympics, the industry’s largest, team-wrapping competition; and Meet the Masters Happy Hour have made this the can’t-miss gathering of the year.

With 2020 comes new challenges and new opportunities to serve this great industry. A lot of our sign/wrap community is struggling right now and we are looking at ways to help, not only now, but for the long term. Part of our responsibility to the market is getting our readers the most useful information we can regarding business acumen, cross-over opportunities, and being as profitable as possible with sound product and process practices. Enter the GRAPHICS PRO era. This new magazine will help do exactly that. If you liked SDG, you’ll love GP! And WRAPS will still be coming to you mid-June, so keep your eyes peeled.”

COVID-19 Coronavirus

Tips to keep your shop running running during COVID-19

The wrap and graphics industry, like so many others, is being directly affected by the current global pandemic.  We have already begun to hear stories of accounts drying up, entire projects being canceled with zero notice and shops completely shutting down.  Here at Wrapper Mapper we hope that you are actively taking steps to survive the gathering storm regardless of where you are on the planet.

With planning in mind we reached out to some respected wrap industry professionals with a request to provide some information that may help you get through our current crisis.  Charlie & Jillian Trujillo with LE Wraps (Lettering Express) located in Oklahoma City, OK USA along with Jim & Starla Miller with Miller Decals located in Atlanta, GA USA were kind enough to share some tips, tricks and words of wisdom…

“First things first – protect your family, business and team. Without family none of this is worthwhile.

We here at LE have a team of 26 folks and our priority this moment in time is keeping those people safe and employed. My worry is that the country will go on a major lock down and we’ll have to close our doors for an extended period of time. Now is the time to grind and to stay on top of the daily calls, emails, quotes, etc.

Just like everyone else in the world we are taking these extra steps to ensure our clients and staff are safe. Our design team is working from home and the folks working in house are constantly sanitizing, wearing gloves and keeping their distance from one another, as well as our clients. Any sign of cough or sickness means you are sent home immediately. This requires everyone to be honest and trustworthy on the subject. We are not taking any chances.

It’s time to get creative when it comes to sales. Fortunately we were a sign shop that evolved into a wrap company. While making signs and little stickers aren’t always our favorite projects, sales are sales and we want to continue helping other companies anyway possible. Personally, I am leaning on those small local businesses during this crisis. From what I can tell these folks are still spending money, but how long will this last? That is a question I cannot answer and I am completely uncertain what the future holds. These are not major sales, but if the folks are calling in need of DOT numbers or “Joe’s Plumbing” decals, get them squared away ASAP. The response I have seen the past few weeks is, “So happy you guys are still open and willing to work!” At minimum you are making them happy and possibly creating a relationship for life.

Take this time to handle those internal projects that you have not had the opportunity to manage with the busy daily flow. We are finalizing internal work such as a mural, wayfinding signs, deep shop clean, pamphlets and other literature that will help us grow our business after this madness ends.

Being transparent with your staff is crucial as well. Don’t let them live with the uncertainty of what the future holds. Daily updates are huge. Have a plan for that “what if” moment. Make sure you know your next move and communicate that with your team. This will help ease the elephant in the room.

Lastly stay positive, wash your hands and support your local small businesses anyway you can.

Sending love from OKC

Charlie and Jillian Trujillo”


“It is very stressful, but we are managing it.

We are typically out 2 weeks or more for jobs. Since they shut down the NCAA Final Four last week, it has been a waterfall of cancellations. The schools went on Digital Learning Days this on March 16th, so now everyone’s children are home. The stores are wiped out of alcohol, paper towels, toilet paper, bread, etc. We are wiping all shop door handles and surfaces daily with Lysol wipes. Companies are saying they can’t write checks and get them out because the offices are shut down and no one is there to sign them, so cash flow from accounts receivable is questionable at this point. We accept credit cards which are charged a fee to process, but we will take what we can get.

Today I will be trying to figure out Georgia Department of Labor Unemployment filing for the Emergency Rule 300-2-4-0.5, containing Rule 300-2.4-.09(1) Partial Unemployment Amendment that was adopted on March 16th, 2020. This will enable my employees to continue receiving paychecks through the unemployment system once our jobs are exhausted. I am attending an online conference through Chase for Business today at 2:30PM that will discuss the COVID-19 escalating and how to position myself during crisis. We held an employee meeting yesterday to discuss concerns and talk about our plans for the rest of this week. We will meet again on Friday to make a plan for the following week. At this point, it is definitely one day at a time.

This week so far we have completed a Toyota Prius, Ford C-Max, 4 Ford Transits, a Box Truck, a 24′ and 28′ trailer, finished up a color change as well as a repair to replace a fender on a color change. That was already scheduled two weeks ago, before the chaos started. I have a feeling this is going to stop abruptly, so we are doing all we can to complete things and get them back to the customers. Our business is not a ‘work from home’ setting in any way, so this virus is serious to our livelihood. My heart aches for everyone in our wrap community faced with the responsibility of running a small business. It can be overwhelming at times, and this is one of those. We will survive and come out stronger and more educated in the end. Once the silence sets in I will be hard at work fine tuning the business. Time to sort through the ‘start, stop and keep’ items, make lists and set goals for the future.

Best wishes and stay positive!

Jim & Starla Miller”


 

Our best wishes and thoughts go out to the entire #wrapfamily during these trying times.  Yes, it’s tough but we will survive by being smart and continuing to work hard.  We are a community of hands-on people.  We love the satisfaction that comes from building and growing and creating.  We are innovators.  We are stubborn and tenacious business owners who focus on solving problem for our clients every day.  We can do this!

New FESPA World Wrap Masters updates and re-brand released

Some exciting news from the world’s largest and highly regarded wrap competition organization is here!

Artist Ben Allen creating the final canvas.

The FESPA marketing team has redesigned the World Wrap Masters feature with a new logo and design, which can be viewed at the official website: https://wrapmasters.fespa.com/. Working closely with Ben Allen, a contemporary artist focusing on graffiti and pop art prints, the new look was developed to reflect the lively vehicle wrapping community. Visitors to World Wrap Masters 2020 in Madrid Spain will be able to see live graffiti art demonstrations from Ben Allen on 24 – 26 March.

Neil Felton, CEO, FESPA comments: “We are excited to be hosting once again the European qualifier and final of World Wrap Masters 2020, where there will be a lot of top talent on display. It is very important for us to keep the competition fresh and exciting each year, which is why we felt it was time for a reinvigorated look and feel that was more representative of the global wrapping community. World Wrap Masters will be one of the most energetic and eye-catching features at FESPA Global Print Expo 2020 this year and one that visitors definitely shouldn’t miss!”

Vehicle wrappers still have the opportunity to apply to compete in the World Wrap Masters Europe competition, although spaces are limited. For more information and entry details visit: https://wrapmasters.fespa.com/events/world-wrap-masters-europe-2020

For more information on the World Wrap Masters series, visit: https://wrapmasters.fespa.com/.

Visitors to the show can also see the latest vinyls, films and print and cut machinery at FESPA Global Print Expo 2020. To register your attendance to FESPA Global Print Expo 2020 visit www.fespaglobalprintexpo.com and use code FESM216 for free entry. An entry ticket will also gain you access to co-located shows European Sign Expo and Sportswear Pro.

NEW Wrap Training Map!!!

Announcing the new Training Map starting for 2020!!! … because figuring out more ways to continue helping out the wrap industry, our fellow wrap shops and professional wrappers around the world is kind of what we do here at WrapperMapper.com.

 

“Where can I get a good solid training class in my area?” is a pretty common question for us and one that most professional wrap installers will have many times over their career.

 

Of course you can always have access to easy and reliable training when you sign up for The Wrap Institute online (use our discount code TWWRAPPERMAPPER for a great savings) BUT how awesome would it be to easily see where Justin is doing an actual live training class?  How about John Duever running an Avery SWI class, Adam Sumner doing 3M training at Wrappix or Rafal Zmuda doing a group session at The Wrap Center in Europe?

 

We are bringing it all together in one place.  Now you can easily check the new Training Map page and see what is available for this year!  We have tried to make it super easy to filter by training/skill level, focus on a specific film manufacture or look for a specialized organization.

 

Check out what we have so far and keep coming back as we continue to add wrapping classes across the globe!

 

WrapperMapper Wrap Training Map:  http://wrappermapper.com/wraptraining/

 

Avery Dennison Introduces Paint Protection Film Cutting Software

MENTOR, Ohio – Nov. 21, 2019 – Avery Dennison Graphics Solutions (NYSE:AVY) has announced the launch of the company’s new Paint Protection Film Cutting Software – now available across the United States and Canada.

As one of the industry’s most user-friendly cutting programs, it was created with dealers and installers in mind. Intended to be used in combination with Avery Dennison Paint Protection Film SPF-XI, users can choose from thousands of precut templates to find the perfect match for a specific vehicle. Shop owners and installers can rest easy knowing they can deliver an exact fit for their customers while offering long-lasting protection with the use of SPF-XI.

“We continue to evolve with the industry and our customers,” said Abby Monnot, senior global segment manager, Avery Dennison Graphics Solutions, North America. “Because of this, we invested in the opportunity to expand our technologies and offerings to help our customers be more productive and profitable. This new software is a supplement to our SPF-XI product. It has unlimited cuts for a low monthly fee, so you can use our SPF-XI product and not left software costs take away from your profits.”

Paint Protection Film (PPF) protects a vehicle’s appearance from insects, road debris and minor abrasions. Offering the film, or the service to install the film, allows the opportunity for dealers to earn incremental income. PPF can be a profitable upsell opportunity with average MSRPs that could range from $500 for a partial and up to $6,000 for full installations.

Avery Dennison SPF-XI PPF, coupled with the software and templates, can be a significant addition to a business. Additional benefits of the new software include: manually, hand-nested files that serve to save more material than automated nesting; the ability to see the square footage of each kit for easy and fast pricing; wrapped and unwrapped edge kits; and the ability to set the cut order so track marks are not left across materials.

The software is available through subscription. Avery Dennison is offering a dealer special, while supplies last, for one free sample roll of SPF-XI with the purchase of a one-month subscription to the software. Learn more here: http://bit.ly/ppfsoftware.

For more information on Avery Dennison vinyl for car graphics and where to buy Paint Protection Film or other materials, visit graphics.averydennison.com. Join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram.

Announcing TWI Endorsed Trainers!

The Wrap Institute is proud to announce our newest development – TWI Endorsed Trainers!

These days, finding the right wrap trainer and determining their qualifications can be difficult. If you spend a lot of money and time on a wrap course and get a poor training, it can instill bad habits, provide misinformation and be extremely frustrating.

TWI Endorsed Trainers are instructors who have been hand-selected because they fit criteria that exemplifies our slogan, Never Stop Learning™. Learning from or working with a TWI Endorsed Trainer means you will receive top-level instruction using the best methods possible, without influence from any outside brand, product or service. TWI Endorsed Trainers are always working to improve their craft using new techniques and tools as well as constantly modifying and enhancing their trainings to remain cutting-edge.

To be clear, these trainers do not teach workshops for The Wrap Institute. The Wrap Institute is supporting wrap film manufacturers by highlighting their best trainers, and helping installers worldwide find trusted resources for hands-on training.

For more information and to see TWI Endorsed Trainer criteria, visit: wrapinstitute.com/trainers

The Dunning-Kruger Effect… OR why bad wrappers think they are good.

Of course the same headline could apply to a designer, your staff salesperson or your shop’s competition accross town. We all have experienced this completely sureal situation which is both plainly obvious to us but, for some bizarre reason, is completely unseen from the indidviual who is convinced they have everything on lock.

Frank is a wrapper at a standard graphics company. One of the great, local small businesses that serve their community every day. Frank, at best, is an average performer; his wraps are constantly riddled with wrinkles, popped air pockets and poor registrations. Frank’s trim work is crooked with a dash of wavy edges, overstretched surfaces, inconsistent seams, corners are a mess and mismatched overlaps… so, not so good.

Frank’s wrapping skills; unfortunately, are not his worse attribute. His manager his constantly annoyed and frustrated by the fact the Frank is absolutely convinved that he is a great wrapper. He has even gone so far as to argue that he is one of the best wrappers in the city if not the country. In Frank’s mind all other’s efforts pale in comparison to his skills and competence.

We have all, at some time in our life, been exposed to someone who’s performance is just plain awful but they are somehow convinced they are putting out stellar results. Most likely what you have seen in action is the Dunning-Kruger Effect.

In an excerpt from a Forbes article, the Dunning-Kruger Effect was “Coined in 1999 by then-Cornell psychologists David Dunning and Justin Kruger, the eponymous Dunning-Kruger Effect is a cognitive bias whereby people who are incompetent at something are unable to recognize their own incompetence. And not only do they fail to recognize their incompetence, they’re also likely to feel confident that they actually are competent.”

From our point of view, Franks’s wrapping skills need a lot of improvement. If Frank saw his deficiencies, he would be able to fix them, he wouldn’t fight constructive criticism of his wrapping, and, frankly, he wouldn’t be so frustrating to deal with.

Unfortunately, according to the Forbes article “we know from the more than 10,000 people who’ve taken the online quiz “How Do You React To Constructive Criticism?” that only 39% of employees handle constructive criticism by systematically dissecting every step leading up to the thing they just got criticized for. They don’t freak out or fight the feedback, instead, they want to understand and correct the underlying issues. Now, it’s not guaranteed that the other 61% are ensconced in Dunning-Kruger, but it’s worth being concerned that they may receive feedback similarly to Frank.

The irony of the Dunning-Kruger Effect is that, Professor Dunning notes, “the knowledge and intelligence that are required to be good at a task are often the same qualities needed to recognize that one is not good at that task—and if one lacks such knowledge and intelligence, one remains ignorant that one is not good at that task.”

The 1999 paper that launched the Dunning-Kruger Effect was called “Unskilled and unaware of it: how difficulties in recognizing one’s own incompetence lead to inflated self-assessments.” Across 4 studies, Professor Dunning and his team administered tests of humor, grammar, and logic. And they found that participants scoring in the bottom quartile grossly overestimated their test performance and ability. For example, in one of the studies, Cornell undergrads took a 20-item grammar test. After completing the test, the students estimated how their ability to “identify grammatically correct standard English” compared with others. And as you might expect, the lowest scoring students grossly overestimated their abilities. Those who scored at the 10th percentile (i.e. they scored higher than only 10% of others) rated their grammar abilities at the 67th percentile. In essence, their actual grammar ability was really poor, but they thought they were in the top third of people.

And it’s not just college kids; you can find examples of the Dunning-Kruger Effect everywhere. One study of high-tech firms discovered that 32-42% of software engineers rated their skills as being in the top 5% of their companies. A nationwide survey found that 21% of Americans believe that it’s ‘very likely’ or ‘fairly likely’ that they’ll become millionaires within the next 10 years. Drivers consistently rate themselves above average. Medical technicians overestimate their knowledge in real-world lab procedures. In a classic study of faculty at the University of Nebraska, 68% rated themselves in the top 25% for teaching ability, and more than 90% rated themselves above average (which I’m sure you’ll notice is mathematically impossible).”

So, what do you do when faced with a “Frank”?

If the offender is another shop then you just have to shrug and walk away. Nothing you say would be accepted and any disruption of the mental bubble will immediately be construed as an “attack” by all the “haters”… literally a zero win scenario.

If “Frank” is in your own organization then you are going to have to start carefully exploring your options depending on your own willingness to work with the individual. Perhaps there is a glimmer of hope and you can get them enagaged in some fun in-shop competitions, do some personal one-on-one technique training or have them regularly sit down and watch some of Justin Pate / The Wrap Institute videos.

Of course there is also the final path and you can walk Frank to the door. Good shops have to be good teams and an unchanging attitude like Frank’s is a guaranteed way to failure.

“Real knowledge is to know the extent of one’s ignorance.” – Confucius

“The more I learn, the more I realize how much I don’t know.” – Albert Einstein

TWI Live with Alltak Tuning in Fortaleza Brazil

It was a party. It was a hands on demonstration. It was a collection of wrappers, with spouses and children all enjoying their love of being together… it was a TWI Live.

According to Justin Pate, founder of The Wrap Institute, the event was described this way… “TWI Live in Fortaleza in partnership with Alltak Tuning was simply a super fun wrap party this year. The concept behind every TWI Live event is to celebrate both the world of wraps and local installers and distributors. For the official wrap demos I worked with Dimas Brazil (TWI Trainer), Thiago (Alltak) and Luiz “alemão” (Luukfilm) who are considered the top installers and instructors in Brazil. The crowd was a mix of great Brazilian installers, family, distributors and other people who are involved in the wrap world. This mix, along with great burgers, drinks and a super tight live rock band made for a festive atmosphere to say the least. At the beginning of the event I had the idea to wrap the back window and let people sign it to tag the event. To see all those signatures at the end of the day was extra special. I can’t wait to do it again next year and big thanks to everyone from Alltak for making it happen and to Wrapper Mapper for taking such great pics as always.”

Huge thanks to the Alltak Tuning team and The Wrap Institute for having us out! It is always such a pleasure watching the wrap industry progress and come together around the world.

Keep your eyes open for the next TWI Live… maybe coming to a city near you… Until next enjoy this great re-cap video.

WrapperMapper adds the new ORAFOL Vehicle Wrap Certification system & wrappers!

The ORAFOL Vehicle Wrap Certification Course is a comprehensive two-day course. We know the installer’s time is extremely valuable, so ORAFOL has developed a more effective and efficient opportunity to be respectful of not only their time, but the investment being made in continuing their education and professional accolades.  

We realize that many installers aren’t simply “installers”, but someone who also wears the proverbial hats of – customer service, human resources, sales and marketing, project manager, production manager, designer, etc.

When an installer arrives to our course, they’ll begin by taking a deep dive into gleaning more product knowledge, and gaining a better grasp on the product specification and how they can guide their customer or team through this process and achieve the best possible outcome. They’ll follow this session up with business insights designed to help them communicate better, and be more attuned to selling and marketing strategies. This always ends up being a very collaborative time, where everyone shares experiences and the discussions get pretty deep. On the flipside to this, installers that come in and think they’re only “installers”, now feel more confident and are better armed to be that bridge between the client and the wrap shop’s sales team. How often are installers out on a job site, and get approached by the client? Typically, there’s an opportunity for that installer to upsell or cross-promote a service his or her company may offer. Wrap shops should empower their installers to develop their business aptitude to feel more confident out in the field.

Once we wrap up the classroom portion (pun intended), we head into the hands on portion of the course. We keep these classes pretty small, so each installer gets more one-on-one time with our head trainer to help fine-tune their already expert skills. There’s always an opportunity to learn something new, or a new technique, so it’s important to come to this course with an open mind. This also ends up being a very collaborative time amongst all the installers. Everyone that goes through the course wants one-another to succeed, and it’s truly impressive watching these installers connect and share tips and tricks with one-another.

Day two is totally dedicated to the hands on certification exam. We run the installer through a variety of application scenarios, where they’re judged on efficiency, finishing, and final outcome. The installer will be working through solid color change material applications along with commercial printed and laminated graphics. Once they pass this piece, they’ll soon receive their at-home training modules and written exam to finalize their ORAFOL Vehicle Wrap Certification Course experience.

Benefits of becoming an ORAFOL Certified Vehicle Wrap Installer:

  • Receive business referrals from ORAFOL via website and program listings
  • Receive business referrals from ORAFOL Certified Installer Network
  • Become highly proficient and knowledgeable in the application of ORAFOL Wrap Products
  • Possible Brand Ambassador at future ORAFOL events
  • Possible feature on ORAFOL Installer showcase webpages
  • Improve customer confidence with ORAFOL certification
  • Interact and network with the industry’s top vehicle wrap installers

Sign-Up Here to Register for Classes and Certification Testing. http://info.orafol.com/vehicle-wrap-certification-registration

Certified ORAFOL Trainer Bios:

Marcos Pereira – Wrap Specialties

Woodbridge, NJ

Wrap Specialties on Instagram

Marcos brings a new excitement to the ORAFOL professional training classes in 2019.  Working daily within his own company, on commercial, and custom projects, Marcos applies a very real world approach to training, not only sharing what you need to know about installations, but what customers are looking for in your shop, and the services you offer.

Marcos brings over a decade of wrap, and vinyl application experience, and nearly every manufacturer certification that exists.

Additionally a founding member and current board member, of Paint is Dead, an active member of Masters of Branding, and now a partner in ORAFOL’s professional training classes, Marcos is excited to bring his experience to wrap training classes across the Americas.

Knowledge, experience, and a practical approach to learning, all wrapped up in a class built for the most qualified installers in the industry!

Dan Bulat – Element Graphics & Designs Inc.

Mokena, IL

Element Graphics & Designs on Instagram

Dan Bulat started in the Graphic business 27 years ago as a one-man business.  After graduating from college with a BA in Graphic Design and Business, he decided to turn his two passions into a business, combining Graphic Design and Vehicles.  From the very beginning, the majority of work coming in was for signs and banners.  However, that did not stop Dan from continuing to pursue the vehicle market.  He tirelessly taught himself to install lettering and graphics on vehicles.  Working toward his main goal of opening his own shop, Dan moved his business out of his house, purchased a brand-new building and continued building what has now become Element Graphics and Design, Inc., a very successful Graphic shop, specializing in Fleet vehicles.  Dan and his staff of installers hold several industry certifications.

In 2015 Dan started a wrap tool company called Magstrapz.  He is the creator of the Magstrapz, Magbandz and MagGripz wrapping tools.  Dan saw a need for these products in his own shop and felt that the industry would benefit from them as well.  Today Magstrapz brand are being sold to wrappers worldwide.

Dan’s passion for the industry brought him to become involved with ORAFOL and all aspects related to growing and educating the wrapping industry.

Krystal Miszewski – Candy Wraps

Maitland, FL

Candy Wraps on Instagram

Krystal Miszewski is a professional vinyl graphics installer who has partnered with ORAFOL to bring her techniques directly to those passionate about installing. After spending nearly a decade as a freelance installer in over 150 shops across the world, Krystal recognizes the vital connection between shops and installers requiring clear communication, understanding and an overall passion for what we do in this industry.

She recently represented the United States with several other well-known vehicle wrap installers in the Nations Wrap Cup in Dusseldorf, Germany where they finished in 2nd place out of 16 teams!

Krystal has been featured in print and broadcast outlets, as well as several industry certifications. As owner of Candy Wraps, she takes commercial installs to the next level using industry leading techniques for time efficiency and longevity of product.

Wade Davis – Image Graphics

Pompano Beach, FL

Image Graphics on Instagram

Owner/Founder of Image Graphics a company started in the early 90’s primarily offering installations throughout the Graphics industry. Member of the formally (PDAA) and Vice President prior to its conversion to the now SGIA installers Group. VIP Master certified through the SGIA. One of the first Companies to be 3M certified and Member of the USAG since 1997. Orafol Certified and instructor for the Professional Wrap Acadamy since 2003. Experienced in over 100,000 installations over a 30 year career First ever bus wrap 1992. First ever vehicle wrap 1992. First ever train wrap 1995. First ever plane wrap 1997. First ever Boat wrap 2003.

3M Collaborates with Wrapmate to Provide Print-Ready Customers to Graphic Professionals

Exclusive collaboration simplifies customer throughput and builds awareness of brand impact

ST PAUL, Minn. – September 10, 2019 – Business owners today are faced with a wide variety of challenges to stand out from the competition, including the growing emphasis on creating a recognizable and impactful visual identity. To support customers in achieving their vision, graphic professionals spend precious time creating vehicle wrap design mockups to help determine the look and feel that will best tell the brand story. This can be a time-consuming process that also runs the risk of creating design mockups that don’t always come to fruition.

3M is excited to announce a strategic collaboration with Wrapmate to help businesses improve their brand’s visibility through high quality vehicle graphics and ultimately help graphic professionals find more customers.

Wrapmate is an online platform where business owners can visualize their brand on a vehicle by simply using their business’s website address. Wrapmate uses the URL to scan the website for branded visuals such as logos and imagery and within seconds, a vehicle wrap design is created. This service helps business owners understand what a vehicle wrap would look like in a 3D environment and builds excitement by offering tools for the user to better understand the impact that vehicle graphics have on the awareness of their business.

“Our innovative technology combined with 3M’s innovative film products allow for a great dynamic between our two businesses,” said Chris Loar, Founder & CEO of Wrapmate. “3M is the perfect fit for a strategic collaboration. We couldn’t be more excited about working together to grow the graphics industry.”

Business owners can also take the next step of bringing the visual to life by working with Wrapmate, who will interface directly with experienced graphic professionals within the 3M network to complete the job. 3M™ Certified Graphics Installation Companies and 3M™ Preferred Graphics Installers within the Wrapmate Pro network can execute these print-ready jobs and get the opportunity to work with new customers to further build their brands.

“The collaboration between 3M and Wrapmate opens the door to new business opportunities for graphic professionals and saves them time so they can focus on creating impactful transformations,” said Troy Kilfoyl of 3M Commercial Solutions Division. “By joining forces with Wrapmate, we are hoping to provide a creative solution to make the vehicle wrap design process easier for graphic professionals and more engaging for businesses everywhere.” Graphic manufacturers can now spend more time focusing on doing great work and less time worrying about customer acquisition.