The Dunning-Kruger Effect… OR why bad wrappers think they are good.

Of course the same headline could apply to a designer, your staff salesperson or your shop’s competition accross town. We all have experienced this completely sureal situation which is both plainly obvious to us but, for some bizarre reason, is completely unseen from the indidviual who is convinced they have everything on lock.

Frank is a wrapper at a standard graphics company. One of the great, local small businesses that serve their community every day. Frank, at best, is an average performer; his wraps are constantly riddled with wrinkles, popped air pockets and poor registrations. Frank’s trim work is crooked with a dash of wavy edges, overstretched surfaces, inconsistent seams, corners are a mess and mismatched overlaps… so, not so good.

Frank’s wrapping skills; unfortunately, are not his worse attribute. His manager his constantly annoyed and frustrated by the fact the Frank is absolutely convinved that he is a great wrapper. He has even gone so far as to argue that he is one of the best wrappers in the city if not the country. In Frank’s mind all other’s efforts pale in comparison to his skills and competence.

We have all, at some time in our life, been exposed to someone who’s performance is just plain awful but they are somehow convinced they are putting out stellar results. Most likely what you have seen in action is the Dunning-Kruger Effect.

In an excerpt from a Forbes article, the Dunning-Kruger Effect was “Coined in 1999 by then-Cornell psychologists David Dunning and Justin Kruger, the eponymous Dunning-Kruger Effect is a cognitive bias whereby people who are incompetent at something are unable to recognize their own incompetence. And not only do they fail to recognize their incompetence, they’re also likely to feel confident that they actually are competent.”

From our point of view, Franks’s wrapping skills need a lot of improvement. If Frank saw his deficiencies, he would be able to fix them, he wouldn’t fight constructive criticism of his wrapping, and, frankly, he wouldn’t be so frustrating to deal with.

Unfortunately, according to the Forbes article “we know from the more than 10,000 people who’ve taken the online quiz “How Do You React To Constructive Criticism?” that only 39% of employees handle constructive criticism by systematically dissecting every step leading up to the thing they just got criticized for. They don’t freak out or fight the feedback, instead, they want to understand and correct the underlying issues. Now, it’s not guaranteed that the other 61% are ensconced in Dunning-Kruger, but it’s worth being concerned that they may receive feedback similarly to Frank.

The irony of the Dunning-Kruger Effect is that, Professor Dunning notes, “the knowledge and intelligence that are required to be good at a task are often the same qualities needed to recognize that one is not good at that task—and if one lacks such knowledge and intelligence, one remains ignorant that one is not good at that task.”

The 1999 paper that launched the Dunning-Kruger Effect was called “Unskilled and unaware of it: how difficulties in recognizing one’s own incompetence lead to inflated self-assessments.” Across 4 studies, Professor Dunning and his team administered tests of humor, grammar, and logic. And they found that participants scoring in the bottom quartile grossly overestimated their test performance and ability. For example, in one of the studies, Cornell undergrads took a 20-item grammar test. After completing the test, the students estimated how their ability to “identify grammatically correct standard English” compared with others. And as you might expect, the lowest scoring students grossly overestimated their abilities. Those who scored at the 10th percentile (i.e. they scored higher than only 10% of others) rated their grammar abilities at the 67th percentile. In essence, their actual grammar ability was really poor, but they thought they were in the top third of people.

And it’s not just college kids; you can find examples of the Dunning-Kruger Effect everywhere. One study of high-tech firms discovered that 32-42% of software engineers rated their skills as being in the top 5% of their companies. A nationwide survey found that 21% of Americans believe that it’s ‘very likely’ or ‘fairly likely’ that they’ll become millionaires within the next 10 years. Drivers consistently rate themselves above average. Medical technicians overestimate their knowledge in real-world lab procedures. In a classic study of faculty at the University of Nebraska, 68% rated themselves in the top 25% for teaching ability, and more than 90% rated themselves above average (which I’m sure you’ll notice is mathematically impossible).”

So, what do you do when faced with a “Frank”?

If the offender is another shop then you just have to shrug and walk away. Nothing you say would be accepted and any disruption of the mental bubble will immediately be construed as an “attack” by all the “haters”… literally a zero win scenario.

If “Frank” is in your own organization then you are going to have to start carefully exploring your options depending on your own willingness to work with the individual. Perhaps there is a glimmer of hope and you can get them enagaged in some fun in-shop competitions, do some personal one-on-one technique training or have them regularly sit down and watch some of Justin Pate / The Wrap Institute videos.

Of course there is also the final path and you can walk Frank to the door. Good shops have to be good teams and an unchanging attitude like Frank’s is a guaranteed way to failure.

“Real knowledge is to know the extent of one’s ignorance.” – Confucius

“The more I learn, the more I realize how much I don’t know.” – Albert Einstein

TWI Live with Alltak Tuning in Fortaleza Brazil

It was a party. It was a hands on demonstration. It was a collection of wrappers, with spouses and children all enjoying their love of being together… it was a TWI Live.

According to Justin Pate, founder of The Wrap Institute, the event was described this way… “TWI Live in Fortaleza in partnership with Alltak Tuning was simply a super fun wrap party this year. The concept behind every TWI Live event is to celebrate both the world of wraps and local installers and distributors. For the official wrap demos I worked with Dimas Brazil (TWI Trainer), Thiago (Alltak) and Luiz “alemão” (Luukfilm) who are considered the top installers and instructors in Brazil. The crowd was a mix of great Brazilian installers, family, distributors and other people who are involved in the wrap world. This mix, along with great burgers, drinks and a super tight live rock band made for a festive atmosphere to say the least. At the beginning of the event I had the idea to wrap the back window and let people sign it to tag the event. To see all those signatures at the end of the day was extra special. I can’t wait to do it again next year and big thanks to everyone from Alltak for making it happen and to Wrapper Mapper for taking such great pics as always.”

Huge thanks to the Alltak Tuning team and The Wrap Institute for having us out! It is always such a pleasure watching the wrap industry progress and come together around the world.

Keep your eyes open for the next TWI Live… maybe coming to a city near you… Until next enjoy this great re-cap video.

WrapperMapper adds the new ORAFOL Vehicle Wrap Certification system & wrappers!

The ORAFOL Vehicle Wrap Certification Course is a comprehensive two-day course. We know the installer’s time is extremely valuable, so ORAFOL has developed a more effective and efficient opportunity to be respectful of not only their time, but the investment being made in continuing their education and professional accolades.  

We realize that many installers aren’t simply “installers”, but someone who also wears the proverbial hats of – customer service, human resources, sales and marketing, project manager, production manager, designer, etc.

When an installer arrives to our course, they’ll begin by taking a deep dive into gleaning more product knowledge, and gaining a better grasp on the product specification and how they can guide their customer or team through this process and achieve the best possible outcome. They’ll follow this session up with business insights designed to help them communicate better, and be more attuned to selling and marketing strategies. This always ends up being a very collaborative time, where everyone shares experiences and the discussions get pretty deep. On the flipside to this, installers that come in and think they’re only “installers”, now feel more confident and are better armed to be that bridge between the client and the wrap shop’s sales team. How often are installers out on a job site, and get approached by the client? Typically, there’s an opportunity for that installer to upsell or cross-promote a service his or her company may offer. Wrap shops should empower their installers to develop their business aptitude to feel more confident out in the field.

Once we wrap up the classroom portion (pun intended), we head into the hands on portion of the course. We keep these classes pretty small, so each installer gets more one-on-one time with our head trainer to help fine-tune their already expert skills. There’s always an opportunity to learn something new, or a new technique, so it’s important to come to this course with an open mind. This also ends up being a very collaborative time amongst all the installers. Everyone that goes through the course wants one-another to succeed, and it’s truly impressive watching these installers connect and share tips and tricks with one-another.

Day two is totally dedicated to the hands on certification exam. We run the installer through a variety of application scenarios, where they’re judged on efficiency, finishing, and final outcome. The installer will be working through solid color change material applications along with commercial printed and laminated graphics. Once they pass this piece, they’ll soon receive their at-home training modules and written exam to finalize their ORAFOL Vehicle Wrap Certification Course experience.

Benefits of becoming an ORAFOL Certified Vehicle Wrap Installer:

  • Receive business referrals from ORAFOL via website and program listings
  • Receive business referrals from ORAFOL Certified Installer Network
  • Become highly proficient and knowledgeable in the application of ORAFOL Wrap Products
  • Possible Brand Ambassador at future ORAFOL events
  • Possible feature on ORAFOL Installer showcase webpages
  • Improve customer confidence with ORAFOL certification
  • Interact and network with the industry’s top vehicle wrap installers

Sign-Up Here to Register for Classes and Certification Testing. http://info.orafol.com/vehicle-wrap-certification-registration

Certified ORAFOL Trainer Bios:

Marcos Pereira – Wrap Specialties

Woodbridge, NJ

Wrap Specialties on Instagram

Marcos brings a new excitement to the ORAFOL professional training classes in 2019.  Working daily within his own company, on commercial, and custom projects, Marcos applies a very real world approach to training, not only sharing what you need to know about installations, but what customers are looking for in your shop, and the services you offer.

Marcos brings over a decade of wrap, and vinyl application experience, and nearly every manufacturer certification that exists.

Additionally a founding member and current board member, of Paint is Dead, an active member of Masters of Branding, and now a partner in ORAFOL’s professional training classes, Marcos is excited to bring his experience to wrap training classes across the Americas.

Knowledge, experience, and a practical approach to learning, all wrapped up in a class built for the most qualified installers in the industry!

Dan Bulat – Element Graphics & Designs Inc.

Mokena, IL

Element Graphics & Designs on Instagram

Dan Bulat started in the Graphic business 27 years ago as a one-man business.  After graduating from college with a BA in Graphic Design and Business, he decided to turn his two passions into a business, combining Graphic Design and Vehicles.  From the very beginning, the majority of work coming in was for signs and banners.  However, that did not stop Dan from continuing to pursue the vehicle market.  He tirelessly taught himself to install lettering and graphics on vehicles.  Working toward his main goal of opening his own shop, Dan moved his business out of his house, purchased a brand-new building and continued building what has now become Element Graphics and Design, Inc., a very successful Graphic shop, specializing in Fleet vehicles.  Dan and his staff of installers hold several industry certifications.

In 2015 Dan started a wrap tool company called Magstrapz.  He is the creator of the Magstrapz, Magbandz and MagGripz wrapping tools.  Dan saw a need for these products in his own shop and felt that the industry would benefit from them as well.  Today Magstrapz brand are being sold to wrappers worldwide.

Dan’s passion for the industry brought him to become involved with ORAFOL and all aspects related to growing and educating the wrapping industry.

Krystal Miszewski – Candy Wraps

Maitland, FL

Candy Wraps on Instagram

Krystal Miszewski is a professional vinyl graphics installer who has partnered with ORAFOL to bring her techniques directly to those passionate about installing. After spending nearly a decade as a freelance installer in over 150 shops across the world, Krystal recognizes the vital connection between shops and installers requiring clear communication, understanding and an overall passion for what we do in this industry.

She recently represented the United States with several other well-known vehicle wrap installers in the Nations Wrap Cup in Dusseldorf, Germany where they finished in 2nd place out of 16 teams!

Krystal has been featured in print and broadcast outlets, as well as several industry certifications. As owner of Candy Wraps, she takes commercial installs to the next level using industry leading techniques for time efficiency and longevity of product.

Wade Davis – Image Graphics

Pompano Beach, FL

Image Graphics on Instagram

Owner/Founder of Image Graphics a company started in the early 90’s primarily offering installations throughout the Graphics industry. Member of the formally (PDAA) and Vice President prior to its conversion to the now SGIA installers Group. VIP Master certified through the SGIA. One of the first Companies to be 3M certified and Member of the USAG since 1997. Orafol Certified and instructor for the Professional Wrap Acadamy since 2003. Experienced in over 100,000 installations over a 30 year career First ever bus wrap 1992. First ever vehicle wrap 1992. First ever train wrap 1995. First ever plane wrap 1997. First ever Boat wrap 2003.

3M Collaborates with Wrapmate to Provide Print-Ready Customers to Graphic Professionals

Exclusive collaboration simplifies customer throughput and builds awareness of brand impact

ST PAUL, Minn. – September 10, 2019 – Business owners today are faced with a wide variety of challenges to stand out from the competition, including the growing emphasis on creating a recognizable and impactful visual identity. To support customers in achieving their vision, graphic professionals spend precious time creating vehicle wrap design mockups to help determine the look and feel that will best tell the brand story. This can be a time-consuming process that also runs the risk of creating design mockups that don’t always come to fruition.

3M is excited to announce a strategic collaboration with Wrapmate to help businesses improve their brand’s visibility through high quality vehicle graphics and ultimately help graphic professionals find more customers.

Wrapmate is an online platform where business owners can visualize their brand on a vehicle by simply using their business’s website address. Wrapmate uses the URL to scan the website for branded visuals such as logos and imagery and within seconds, a vehicle wrap design is created. This service helps business owners understand what a vehicle wrap would look like in a 3D environment and builds excitement by offering tools for the user to better understand the impact that vehicle graphics have on the awareness of their business.

“Our innovative technology combined with 3M’s innovative film products allow for a great dynamic between our two businesses,” said Chris Loar, Founder & CEO of Wrapmate. “3M is the perfect fit for a strategic collaboration. We couldn’t be more excited about working together to grow the graphics industry.”

Business owners can also take the next step of bringing the visual to life by working with Wrapmate, who will interface directly with experienced graphic professionals within the 3M network to complete the job. 3M™ Certified Graphics Installation Companies and 3M™ Preferred Graphics Installers within the Wrapmate Pro network can execute these print-ready jobs and get the opportunity to work with new customers to further build their brands.

“The collaboration between 3M and Wrapmate opens the door to new business opportunities for graphic professionals and saves them time so they can focus on creating impactful transformations,” said Troy Kilfoyl of 3M Commercial Solutions Division. “By joining forces with Wrapmate, we are hoping to provide a creative solution to make the vehicle wrap design process easier for graphic professionals and more engaging for businesses everywhere.” Graphic manufacturers can now spend more time focusing on doing great work and less time worrying about customer acquisition.

WRAP OLYMPICS 2019 WINNERS

Late, so late, to WRAPSCON 2019

I was late… really, really late this time.  My flight from Columbus started off just fine but a unwelcome surprise in Phoenix derailed the trip pretty quick.  “We regret to inform you that your flight to Long Beach has been canceled” is NEVER the text you want to recieve while sitting in the airport… CRAP.  Turns out that the airline had proactively re-booked me on another flight… YAY!  …But the flight was going to drop me off at a different airport. An airport an hour away from the convention center… CRAP again!

Still, after catching the new flight and grabbing an Uber driver willing to get me up the coast to Long Beach, I can make this work.  Forget checking in to the AirBNB and who cares that I was carting all my luggage and camera gear.  I told the driver to just drop me in front of the convention hall and let me jump out.  I finally arrived at WRAPSCON 2019! 

From the second I stepped on the floor I felt I was home.  I honestly know that I am one of the most fortunate people in the world to able to earn a living in the wrap industry.  As I am fond of saying, this is the only industry where people pay us to color and play with cars.  We have amazing designers.  We have super cool projects.  We have brilliant tools and gadgets to work with.  We have the best people in the world.  We have #wrapfamily.  

For those of who missed WRAPSCON this year you missed some great stuff.  Ruggs Kochevear and his amazing NBM team spent an entire year putting together a concentrated wrap experience for us.  Where else are you going to see industry greats doing demonstrations in practically every booth?  Where else are going to get Justin Pate and The Wrap Institute team giving talks and allowing anyone to try all the different films? The 3M booth was hustling alongside the KPMF, Orafol and Teckwrap teams. Hexis was running their super popular Wrap battle panels. Famous faces wrapping right in front of you from all over the world. Every single one of them willing to chat, show off a tool or discuss a technique… so cool.

Finally, let’s certainly not forget this year’s Wrap Olympics! A two-person team rolling head-to-head against another one. This unique competition format has the wrappers moving from cars to rough texture walls. Wrapping odd and difficult objects (a bowling ball AND pin this year). Live designing projects and working together to implement the film installation. We had some great teams from all over North America as well as Europe and Asia. The final winners by judges decision was the team “Aloha Hillbillies” made up of Shane Oliberos (Xero Wraps) and Charlie Trujillo (Lettering Express) who took home a massive amount of prizes.

As in year’s past the Wrap Olympic’s judging team was made up of Starla Miller (Miller Decals), Jen Carney (Carbon Wraps), Luis Tirado (WBC Graphics / BladeCage) and Keith Savage (Savage Wraps) and Adam Sumner (Wrapix Imaging) with the whole event MC’ed by everybody’s favorite bayou boy Kevin Kempf (PG Nola). A virtual ton of wrap industry knowledge and expertise in this group for sure.

So, late arrival aside, this year’s WRAPSCON was an event to remember and one you should NOT miss next year!

WLAK 2018 winner

AVERY DENNISON® “WRAP LIKE A KING” 2019 CHALLENGE OPENS FOR VEHICLE WRAP SUBMISSIONS

MENTOR, Ohio – June 3, 2019 – Avery Dennison Graphics Solutions has announced the opening of its annual Wrap Like A King Challenge. This year’s vehicle wrap competition will run June 3 through Aug. 30, 2019, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the prestigious “King of the Wrap World.”
Wrap installers from 50 countries across the world are invited to submit commercial, full print or color change wrap projects to be judged for the chance to win thousands of dollars in prizes. The prize packages for 2019 are worth a combined total of over $30,000, available to Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.” In 2018, more than 200 installers entered the challenge.
“We’ve been expanding the Wrap Like A King Challenge to new regions across the globe over the past two years, with the newest addition of South Africa for this year’s competition. We’re also introducing the ‘People’s Choice Award’ which allows the public to vote for their favorite project. This new award will provide additional and well-deserved recognition for our valued customers,” said Bill Podojil, vice president, Graphics Solutions North America. “We’re astonished at the level of creativity and talent with each passing year, and we anticipate the submissions for the 2019 challenge to surpass our expectations.”
Participating nations make up 13 geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan, South Korea and South Africa. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping™ Film, the Conform Chrome series, the ColorFlow™ Series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.
The 10 Regional Wrap Kings will win nearly $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will then go on to battle for royalty on their continents: North America, Europe, North Asia and Australia/New Zealand. The overall
winner will be chosen by the judges as the best in show and crowned the “King of the Wrap World” at the 2019 SEMA Show, Nov. 5-8 in Las Vegas, Nevada.
Industry experts from around the globe will use their wealth of experience to narrow down the field, picking the most beautiful, technically challenging or otherwise most impressive wraps to move on in each round of the Challenge.
The 2019 Judges Panel:
● Justin Pate – The Wrap Institute, Global Pate is an Avery Dennison-certified installer/instructor in the United States with over 20 years of experience. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.
● Myles Kovacs – DUB® Magazine, USA Kovacs is the president and co-founder of DUB® Magazine, a U.S.-based magazine that focuses on the urban custom car culture and celebrities and their vehicles. He has been in the auto industry for 25 years.
● Yianni Charalambous – Yiannimize, UK Charalambous is the owner of Yiannimize, a wrap shop in London catering to celebrities and high-end clientele. He has an incredible social following, with more than 1.3 million YouTube subscribers.
● Eddy Speelman – Speelman Graphic Applications, Europe Speelman is the owner of Speelman Graphic Applications and has been an Avery Dennison trainer for 15 years. He has been part of the wrapping industry for decades, and he specializes in color change applications, paint protection and window tinting.
● Molly Waters – Avery Dennison Graphics Solutions, North America Waters is a senior technical specialist in North America with over 19 years of industry experience. She often travels all over the country visiting sign and wrap shops and talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog.
● Peter Wright – Avery Dennison Graphics Solutions, Australia/New Zealand Wright is a technical marketing manager and works with the ’industry’s leading installers, teaching vehicle wrapping workshops and promoting the industry. With strong expertise in leading vehicle wrapping workshops, he has trained more than 2,000 people from Australia, New Zealand and ASEAN countries.
● Sarel Krüger – Avery Dennison Graphics Solutions, South Africa Krüger joined the Avery team in 2011 after working in the signage industry for nearly 10 years. His experience ranges from equipment and software, to the manufacturing of signage and graphics, vehicle wrapping and, ultimately, the supplying of material.
● Frank Marquart – Avery Dennison Graphics Solutions, Europe Marquart is a technical marketing manager, digital print media, in Europe and actively participates in product development and relationship management with printer OEMs.
● Jun Kinoshita – Avery Dennison Graphics Solutions, Japan
Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. He introduced the Certified Wrap Installers training program to Japan and worked together with Justin Pate on the training course.
The five continent winners will receive a four-night stay in Las Vegas for the 2019 SEMA Show, where the “King of the Wrap World” will be announced. The $3,200 prize pack for continent winners also includes personalized Wrap Like A King t-shirt, $500 in gift vouchers and a variety of promotional and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.
Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping™ Film or digital cast films online at wraplikeaking.com. Official rules, judge bios and prize information are also posted on the site.
For more information on Avery Dennison vinyl for car graphics and where to buy Supreme Wrapping Film, visit graphics.averydennison.com. Join the conversation on Avery Dennison Graphics Solutions’ social

Wrap Visualizer is live online from Avery Dennison!

As the wrap industry continues to improve, progress and innovate it is always great to witness excellence. Unveiled at FESPA Europe in Munchen Germany, the wrap visualizer was demoed live and online to an excited public. Avery Dennison has made their system available for free to the industry with a simple click on the link… Avery Dennison Visualizer

A conversation with Abby Monnot, Sr. Global Segment Manager, Automotive Aftermarket & Marketing Manager Graphics NA with Avery Dennison reveals the thought process behind the new powerful tool…

“In working with many wrap professionals, visiting countless wrap shops across the country and watching the interactions between customers and shop owners, we realized there was a gap in the industry.  The gap was being able to showcase digitally the closest replication possible to what our colors look like in real life, to help wrap professionals sell a color change wrap.  We hope to take the guesswork out of your customers choosing a vehicle wrap and hope it helps streamline your sales process.  All new colors will be featured on the visualizer tool, so you’ll be the first to see them!  We will keep taking feedback and improving the tool over time, so be on the look out for new updates.”

One click to the visualizer tool and you too can see the Avery Dennison wrap film colors, in real time, on a great rendering system. Your wrap shop has just received a game changer new tool!

WrapStock PR – A free, online, wrap visualizer takes off!

Design first! Wrapstock® is starting up a revolutionary project for the automotive wrap industry.

Owners of passenger vehicles, companies or enthusiasts who like to check out beautiful cars – pay attention! The new platform Wrapstock® is born. With Wrapstock® designers from around the world can engage in providing hundreds of original wrap designs. We make it possible for the creation of simple stripe looks to more complex and textural wrap designs in a centralized, web-based place where you can select a design for your car.
Project creator, Martin Tureček (co-founder of the worldwide network of WrapStyle franchises) explains… “We have built this virtual warehouse of design wraps around real-life and long-term experiences of our wrapping companies. The goal is to make the design process a simple, fast and affordable variant for anyone wanting to quickly change the appearance of his or her vehicle. We have made the design system and designs as variable and applicable as possible for nearly every vehicle model”
You can select a new design without limits after registering for free. And what if one of them really excites you and you simply have to have it? “Just download it and have it printed on wrapping foil/film and wrap a vehicle. As the general partner of the project, we, therefore, selected the best of the best, Avery Dennison,” Martin revealed.
For more demanding clients who have not found the right design from the catalog, we offer the option of creating a completely custom-made design. “We also invite designers around the world to the platform who can offer their designs here. The aim is for Wrapstock® to thrive and so that there would be something new here every time. Our ambition is to create a worldwide community of trend setters,” explained Martin.
And another innovation confirming their work in this is being prepared for the near future – a virtual showroom. As the name implies, thanks to the possibilities of virtual reality, you can confirm with your own eyes if a particular wrap will really fit your car. Everything new begins with a design, so our motto is Design first. And we live up to it,” said Martin in conclusion.

New Home for HEXIS Americas opens its doors

HEXIS Americas is a new Master Exclusive Representative of HEXIS S.A. – a leading manufacturer of self-adhesive films in the print, signage, automotive/interior restyling and protection, and window film industries. A new 10,000 square foot facility, just 20 minutes north of Atlanta, GA, acts as the main distribution center, sales and administration office, and training center for HEXIS in all of the western hemisphere.

“The objective and vision is to give people what they want and to better supply them with the products that they have come to know and love over the past 30 years. Helping industry professionals plan and execute their upcoming projects is what it’s all about. With a new team alongside me, our distribution partners, and the innovation we put into our products… we plan to take HEXIS to another level in helping our industry and those within it.” – says Vorada Chanthavong, Vice President of HEXIS Americas.

To help kick-off the new operations and new home, HEXIS Americas recently hosted a Grand Opening Event and Inauguration in late-March 2019. Over 200 people were in attendance, traveling from different parts of North America. Live demonstrations, product samples, and raffles were conducted, along with music and entertainment – which definitely represents HEXIS’ young and vibrant culture. See photos attached.

For more information, feel free to visit www.hexis-graphics.com or contact info@hexisamericas.com

Grit, Grime, mutant skulls and sheer, no-holds-barred design, equals Alltak’s CAMBEA 2019!

You would absolutely be forgiven for wondering. What does dusty desert, leather, rusty metal and a head turning Mad Max theme have to do with wrapping? Well, as it turns out, quite a lot.

When Marcelo Souss and the Brazilian based Alltak Adhesivos team started planning the 2019 CAMBEA in São Paulo the idea was simply to go bigger and better than the 2018 success. Long time Alltak designer Allessandro de Campos was tasked with creating the vision which developed into a world-class wrapping showcase environment.

The winning formula? Start with a massive booth backdrop depicting a post-apocalyptic landscape, fabricate fully custom floors simulating a desert surface complete with sand scoured skulls and make every car in the competition match up with a rusty, spiky, patched-together scrounger of a vehicle. Mission accomplished and we have the photos to prove it!

The annual, 4 day wrap competition at FESPA Brasil, drew competitors from all over the county as well as wrapping hopefuls from neighboring Argentina and Chile. The judging team came in from all over the world to assist the Head Judge Eduardo Chardosim Stabel (Brasil). Judges included Multi-Year judge and wrap professional Mireille Van der Jagt (Pro Wraps – Netherlands), Dimas Brazil (DBS by Dimas Brasil – Brasil), Tim Evans (WrapperMapper – USA) with the entire event MC’ed by Marcos Schott (Banana Buffers – Brasil).

The event was rounded out by Live Wrapping demonstrations with daily custom designs by Joffrey Van der Jagt (Pro Wraps – Netherlands) and Alltak’s very own Thiago Sossai. The creativity and skill on display here every day was a sure crowd-pleaser.

All of these elements came together for a truly excellent show. Fun with costumes and a palpable sense of camaraderie among the competitors, while triumphs and failures were witnessed every single day.

Ultimately, after days of competitions and heart breaking eliminations, the Alltak CAMBEA 2019 crowned the team of WS Adhesivos as the final winning wrappers with the team from Genesis Envelopamento coming in just a tiny fraction of tiny 5 points behind them. Incredibly, incredibly close finish after so many days!

If you ever get a chance to experience an Alltak Adhesivos CAMBEA event it is highly, highly recommended!