Wrap Project Feature – 12-Point SignWorks – Franklin, TN USA
When Robertson Family Water asked 12-Point SignWorks to design a new wrap and yard signs for them they dove right in (pun intended). The request was for something a little different and fun while still looking corporate and professional. 12-Point SignWorks wanted to stay true to the Robertson Family brand but also make it look crisper, cleaner, and more vibrant.
The 12-Point SignWorks designers wanted to create a high-definition look for the vehicle so they split the design work between several different design programs. Most of the images, like the water, bubbles and filters, were designed in Photoshop while the text and logos were done in Illustrator. This helped keep the art looking crisp with “crazy bright colors.” Another element that made a big difference in creating the HD look was using an actual photograph for the water. The high resolution photo of water was edited and tweaked to create the best look rather than creating a digital print of water.
Overall, the whole thing has a sort of ’60s beach look, especially because the fonts are a modern take on a retro feel. Maybe we’ll call this the Elvis-in-Hawaii-look?…Beach Blanket Boardroom?…We’ll think of something.
According to the folks at 12-Point SignWorks, this project didn’t take very long at all. It took a day and a half to manufacture the graphics using Avery 1005 EZRS with Avery 1060 DOL Gloss laminate. An additional day and a half was needed to prep the vehicle and install the vehicle wrap itself. All in all, the whole project only took one week from design to completion!
Nice work from 12-Point SignWorks in Franklin, TN USA! To see more examples of their car and fleet work click here.