AVERY DENNISON® “WRAP LIKE A KING” CHALLENGE OPENS FOR VEHICLE WRAP SUBMISSIONS

Mentor, Ohio, July 9, 2018 – Avery Dennison Graphics Solutions announced the opening of its annual “Wrap Like A King” Challenge. This year’s vehicle wrap competition will run July 9 through September 14, 2018, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the “King of the Wrap World.”

Wrap installers from 53 countries across the globe can submit commercial, full print or color change wrap projects to be judged to win thousands in prizes. The prize packages for 2018 are worth a combined total of over $30,000, available to Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.” Over 150 installers entered the Challenge in 2017.

“Wrap Like A King is a strong representation of our commitment to the vehicle wrap community and its astonishing creativity,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “We aim to make the most efficient, appealing vinyl wrap products, and rewarding the most impressive wraps from our talented customers is a tradition that maintains our focus on where the industry is heading.”

Participating nations make up twelve geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan and South Korea. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping™ Film, the Conform Chrome series, the ColorFlow™ Series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.

The 12 Regional Wrap Kings win almost $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will go on to battle for royalty on their continents, North America, Europe, North Asia and Australia/New Zealand, and the overall winner will be chosen by the judges as the best in show and crowned the “King of the Wrap World” at the 2018 SEMA Show, October 30 – November 2, 2018 in Las Vegas, NV.

The 2018 Judges Panel includes:

  • Justin Pate – The Wrap Institute, USA

Pate is an Avery Dennison certified installer/instructor in the US. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.

  • Myles Kovacs – DUB Magazine, USA

Kovacs is the president and co-founder of DUB® Magazine, a US based magazine that focuses on the urban custom car culture and celebrities and their vehicles.

  • Jun Kinoshita – Avery Dennison Graphics Solutions, Japan

Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. He introduced the Certified Wrap Installers training program to Japan and worked together with Justin Pate on the training course.

  • Mark Richardson – Elite Wraps and Vehicle Graphics, United Kingdom

Richardson, director of Elite Wraps and Vehicle Graphics, has been in the sign industry for 24 years and the wrap industry for 15 years. He is a trainer for Avery Dennison, running workshops in Northern Europe.

  • Alain Carcat – Avery Dennison Graphics Solutions, Europe

Carcat works in technical sales support for the south region of the Avery Dennison Europe customer base. He’s worked with Avery Dennison for 25 years in product management, sales and training in countries such as France, Italy, Spain and Portugal.

  • Molly Waters – Avery Dennison Graphics Solutions, North America

Waters is a senior technical specialist in North America with over 19 years of industry experience. Waters often visits sign and wrap shops around the region, talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog.

  • Peter Wright – Avery Dennison Graphics Solutions, Asia Pacific

Wright is a technical marketing manager and works with the industry’s leading installers, teaching vehicle wrapping workshops and promoting the industry.

  • Marco Kimme – German Wrapping Association, Germany

Kimme is a founding member and chairman of the German Wrapping Association (GEWA). GEWA created a wrapping standard for its members in Germany, and the association offers a qualification and examination system, as well as services to support installers’ daily operations.

The four continent winners will receive a four-night stay in Las Vegas for the 2018 SEMA Show, where the “King of the Wrap World” will be announced. The $3,200 prize pack for continent winners also includes personalized Wrap Like a King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.

Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping™ Film or digital Supercast films at avydn.co/WLAK2018. Official rules, judge bios and prize information are also posted on the site.

For more information on Avery Dennison vinyl for car graphics and where to buy Supreme Wrapping Film, visit graphics.averydennison.com.

12 REGIONAL WRAP KINGS NAMED IN AVERY DENNISON “WRAP LIKE A KING” CHALLENGE

Mentor, Ohio, October 9, 2017 – Avery Dennison Graphics Solutions announced today that 12 vehicle graphics installers from around the world were named the Regional Wrap Kings in the “Wrap Like a King” Challenge featuring Avery Dennison® Supreme Wrapping™ Films, Conform Chrome and digital Supercast vinyl wrap films.

The following vehicle graphics installers were named Regional Wrap Kings:

  • North America East – Cosmic Norma by Designer Wraps
  • North America Midwest – Saleen Mustang “The Peacemaker” by Graphix Gurus
  • North America Central – Because ‘Merica! by PG NOLA
  • North America South – DUAIV Masterpiece by MetroWrapz
  • North America West – Sauce C10 by UnderWraps
  • North America Canada – Embossed Flex by Graphiki Inc.
  • Europe North – Polizei Rusty Design by WrapStyle Denmark
  • Europe Central – Sturmtochter by stoerwerk: designwerkstatt
  • Europe South – Crazy GTR Liberty Walk by DC Covering
  • Eastern Europe & MENA – Seat Cupra Bloody Design by Wrapstyle Zlín, s.r.o.
  • North Asia – Camo Flage the ROOCAT by Type B Custom Decal
  • Australia & New Zealand – Lei’d Low by Exotic Graphix

“I’m really proud to take home a regional crown for the third year in a row, especially with the way installers have raised the bar every single year,” said Kevin Kempf, owner of PG NOLA. “If I’m able to bring the title of Continent Winner and King of the Wrap World back to my shop against this incredible field, it will be a truly special achievement.”

“I’ve been honored to be one of the judges for the Wrap Like a King Contest since it began and, without a question, this year was the hardest to choose a regional winner. There are so many unique and out of the box wraps that push car wraps to new levels,” said Justin Pate, world-renowned vehicle wrap installer. “I can’t imagine how hard it will be to cast my vote for the winner. It’s super exciting to be part of this.”

A panel of international industry judges chose 12 Wrap Kings from North America, Europe, North Asia and Australia/New Zealand out of 159 total entries. The 2017 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison. The regional winners will go on to compete for the title of Continental Wrap King, to be awarded October 16, 2017. Continent winners will then be judged for the ultimate “King of the Wrap World” title at the 2017 SEMA Show, October 31 – November 3, 2017 in Las Vegas, Nevada.

“For our fifth year of the Challenge, we were blown away by the planning and technique that went into creating each of the region-winning vehicle wraps,” says Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “All of the entries are a great reminder of the dedication and creativity of wrap installers around the globe. The judges will have a difficult decision picking the overall king.”

Each Regional Wrap King won an initial prize package valued at close to $2,000. The prize pack includes passes to the SEMA show, a Regional Wrap King trophy and, a large banner stand display, two free rolls of Supreme Wrapping Film and social media exposure. The $3,200 prize pack for continent winners includes personalized Wrap Like a King swag, $500 in gift vouchers, a 67” Race Ramp and a variety of promotional and marketing tools for the winner’s wrap shop.

The 2017 King of the Wrap World grand prize winner will be announced on Wednesday, November 1 at the 2017 SEMA Show in Las Vegas. The King of the Wrap World extended prize package is valued at almost $5,000.

The eight professional judges evaluated the 159 total submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Wrap installers can learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via www.wraplikeaking.com.