Avery Dennison Showcases New Window and Car Wrap Films at 2017 SEMA Show

Avery Dennison Showcases New Window and Car Wrap Films at 2017 SEMA Show

Booth #12173 Will Host Several New Product Demonstrations

Mentor, Ohio, October 25, 2017 – Avery Dennison Graphics Solutions announced today that it will showcase new products from its expanding portfolio for the automotive restyling market at the 2017 SEMA Show, October 31 – November 3, 2017 in Las Vegas, NV. Under the theme of True Grit, Booth #12173 will focus on the determination and drive of vinyl film installers with product demonstrations featuring innovative new films, including four new colors of Supreme Wrapping™ Film, automotive window films and switchable window films.

“Avery Dennison, much like a customer who uses our products, is creative, confident and resilient, and our displays at this year’s SEMA Show are a reflection of these characteristics,” says Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “We are proud to show that we’re innovating within our current product lines while adding exciting technology that has a lot of potential impact.”

The new Supreme Wrapping Film colors, which feature special effects and are named Spark, Magnetic Burst, Radioactive and Eclipse, will be available to end users on October 31. The new colors will be used in demonstrations by Justin Pate of The Wrap Institute, Jim Miller of Miller Decals and Joffrey Van der Jagt of Prowrap Professional Carwrapping, which will take place twice a day on a lowrider pickup truck. Fans of vehicle wraps can also experience the announcement of the global “Wrap Like a King” winner in the booth, or on Facebook Live and Instagram Stories, on November 1, 2017 at 1:00 p.m. (PST).

Professional installers will also demonstrate the new portfolio of Avery Dennison automotive window films on freestanding windshields and will retrofit switchable film technology on a car door window. The switchable films use cutting-edge Avery Dennison Liquid Crystal Technology to “switch” from transparent to opaque for comfort, privacy and content projection with just a touch of a hand.

SEMA attendees can interact with the Avery Dennison booth by sharing their pictures from a vinyl wrapped selfie wall on social media with #ADTrueGrit. Those interested in seeing new products or the Wrap Like a King announcement can follow along on Facebook at www.facebook.com/AveryDennisonGraphics, and on Twitter and Instagram at @ADGraphics_NA.

12 REGIONAL WRAP KINGS NAMED IN AVERY DENNISON “WRAP LIKE A KING” CHALLENGE

Mentor, Ohio, October 9, 2017 – Avery Dennison Graphics Solutions announced today that 12 vehicle graphics installers from around the world were named the Regional Wrap Kings in the “Wrap Like a King” Challenge featuring Avery Dennison® Supreme Wrapping™ Films, Conform Chrome and digital Supercast vinyl wrap films.

The following vehicle graphics installers were named Regional Wrap Kings:

  • North America East – Cosmic Norma by Designer Wraps
  • North America Midwest – Saleen Mustang “The Peacemaker” by Graphix Gurus
  • North America Central – Because ‘Merica! by PG NOLA
  • North America South – DUAIV Masterpiece by MetroWrapz
  • North America West – Sauce C10 by UnderWraps
  • North America Canada – Embossed Flex by Graphiki Inc.
  • Europe North – Polizei Rusty Design by WrapStyle Denmark
  • Europe Central – Sturmtochter by stoerwerk: designwerkstatt
  • Europe South – Crazy GTR Liberty Walk by DC Covering
  • Eastern Europe & MENA – Seat Cupra Bloody Design by Wrapstyle Zlín, s.r.o.
  • North Asia – Camo Flage the ROOCAT by Type B Custom Decal
  • Australia & New Zealand – Lei’d Low by Exotic Graphix

“I’m really proud to take home a regional crown for the third year in a row, especially with the way installers have raised the bar every single year,” said Kevin Kempf, owner of PG NOLA. “If I’m able to bring the title of Continent Winner and King of the Wrap World back to my shop against this incredible field, it will be a truly special achievement.”

“I’ve been honored to be one of the judges for the Wrap Like a King Contest since it began and, without a question, this year was the hardest to choose a regional winner. There are so many unique and out of the box wraps that push car wraps to new levels,” said Justin Pate, world-renowned vehicle wrap installer. “I can’t imagine how hard it will be to cast my vote for the winner. It’s super exciting to be part of this.”

A panel of international industry judges chose 12 Wrap Kings from North America, Europe, North Asia and Australia/New Zealand out of 159 total entries. The 2017 Challenge judges include Justin Pate, co-owner of The Wrap Institute; Molly Waters, senior technical specialist, Avery Dennison; Myles Kovacs, co-founder of DUB Magazine; Peter Wright, technical marketing manager, Avery Dennison; Jun Kinoshita, sales manager, Avery Dennison; Stefan Ude, owner of Ude FolierungsKonzepte; Anders Prates, co-owner of WTP Dekor; and Jurriaan de Vries, technical services and support manager, Avery Dennison. The regional winners will go on to compete for the title of Continental Wrap King, to be awarded October 16, 2017. Continent winners will then be judged for the ultimate “King of the Wrap World” title at the 2017 SEMA Show, October 31 – November 3, 2017 in Las Vegas, Nevada.

“For our fifth year of the Challenge, we were blown away by the planning and technique that went into creating each of the region-winning vehicle wraps,” says Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “All of the entries are a great reminder of the dedication and creativity of wrap installers around the globe. The judges will have a difficult decision picking the overall king.”

Each Regional Wrap King won an initial prize package valued at close to $2,000. The prize pack includes passes to the SEMA show, a Regional Wrap King trophy and, a large banner stand display, two free rolls of Supreme Wrapping Film and social media exposure. The $3,200 prize pack for continent winners includes personalized Wrap Like a King swag, $500 in gift vouchers, a 67” Race Ramp and a variety of promotional and marketing tools for the winner’s wrap shop.

The 2017 King of the Wrap World grand prize winner will be announced on Wednesday, November 1 at the 2017 SEMA Show in Las Vegas. The King of the Wrap World extended prize package is valued at almost $5,000.

The eight professional judges evaluated the 159 total submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

Wrap installers can learn more about Supreme Wrapping Film, digital Supercast films, official rules, judges and prize information via www.wraplikeaking.com.

Avery Dennison® Launches Ultra-Conformable PVC-Free Film for Use on Textured Surfaces

Mentor, Ohio, July 18, 2017 – Avery Dennison Graphics Solutions North America today launched a new PVC-free film, MPI 1405. The new MPI 1405 is an ultra-conformable film with a long term removable (LTR) adhesive. Its reliable and superior print quality and instant adaptability make it suitable for a broad range of applications, from car wraps and outdoor graphic needs, to textured surfaces like brick walls or cinderblock.

“MPI 1405 maintains color saturation and graphic integrity, even with a greater degree of film stretch, which is especially important for textured surfaces,” says Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “The film can be reliably printed across all leading printing platforms: latex, UV, EcoSol and solvent. With MPI 1405, we are answering our customers’ need for a PVC-free digital film that can be used on an array of surfaces.”

The new film is warranted for cement, brick and concrete surfaces, making it ideal for indoor and outdoor architectural applications. It also requires less heat during installation, due to its high conformability. Fleet and vehicle wraps, which require an eco-friendly solution, can also benefit from MPI 1405, which is pending GREENGUARD Certification.

MPI 1405 is available with Easy Apply RS™ technology to provide quick and easy application and long-term removability. Easy Apply™ air egress technology helps eliminate wrinkles and bubbles while Easy Apply RS™ provides repositionability and slideability, allowing the film to be moved easily before pressure is applied.

Key features of Avery Dennison MPI 1405 include:

  • Reliable print performance across all digital platforms – latex, solvent, eco-solvent and UV
  • Quick and easy installation over complex curves and deep recesses with Easy Apply RS technology
  • Long-term removable adhesive for easy removal at end of life

“I’ve recommended MPI 1405 to FASTSIGNS franchisees looking for a durable film that can handle heavy textures and rough surfaces,” says Ross Cartwright, training manager, FASTSIGNS. “If the product is installed and post heated properly, it will maintain that painted on look that customers are looking for.”

MPI 1405 joins the “Next Generation Collection” of digital films from Avery Dennison that includes MPI 2105 and MPI 1105. MPI 2105 is a newly updated calendered film that offers significantly better dimensional stability and exceptional value for applications requiring premium calendered film durability. MPI 1105 is an ultra-conformable supercast film that merges premium PVC facestock with a long term removable (LTR) adhesive, ideal for vehicle and outdoor graphics needs.

This product launch is another example of a continued focus by Avery Dennison on delivering market-leading products that push the company toward a product portfolio that is 70 percent sustainable by 2025. The company’s commitment to sustainability is demonstrated through its 2025 sustainability goals.

For more information on MPI 1405 visit graphics.averydennison.com/mpi1405. For general information about Avery Dennison vinyl films, visit graphics.averydennison.com.

3M Introduces Ultra-removable Option to the IJ180mC Family

3M Introduces Ultra-removable Option to the IJ180mC Family

3M™ Print Wrap Film IJ180mC-10UR installs fast, changes out in a flash

 

St. Paul, Minn. – (May 4, 2017) – In a world where trends seem to change every day, it can be difficult to keep up with what’s hot and what’s not. 3M is excited to introduce a new product that makes it nearly impossible to fall out of fashion. The new 3M™ Print Wrap Film IJ180mC-10UR is an ultra-removable print wrap film that comes off quickly and cleanly. Truly the best of both worlds, this innovative film combines 3M’s trusted quality and durability with the ability to remove or replace graphics at a moment’s notice.

 

“For consumers concerned about committing to a more permanent print wrap, this an excellent option,” said Kimberly Tostrud, product marketer, 3M Commercial Solutions Division. “IJ180mC-10UR gives installers the freedom to make changes very easily, because it is removed without heat or chemicals. This new film allows graphics professionals to focus on what’s most important – letting their imaginations run wild.”

 

The advantages of IJ180mC-10UR go beyond its ultra-removability. They include:

  • Fine-tuned slideability
  • Initial tack optimized for wrap
  • A smooth finish, courtesy of Comply™ Adhesive with micro technology

 

This ultra-removable print wrap is the latest addition to the IJ180mC family, which has earned the approval of graphic manufacturers and installers for its high-performance products for unique applications. Available in 54” x 50 yard rolls, IJ180mC-10UR is also backed by the 3M™ MCS™ Warranty, giving installers peace-of-mind that graphics will last and maintain their vibrant aesthetic.

 

For more information, visit www.3M.com/IJ180mC.

AVERY DENNISON® LAUNCHES NEW SUPREME WRAPPING™ FILMS AT ISA SIGN EXPO

 

 

Mentor, Ohio, April 17, 2017 – Avery Dennison Graphics Solutions announced today the expansion of its Supreme Wrapping Film portfolio with the addition of eight colors in a satin finish and a gloss finish option for the existing ColorFlow series. Additionally, Lightning Ridge, a new iridescent color that shifts from green to purple, joins the ColorFlow™ Series. Avery Dennison will feature all of the new products in Las Vegas at the ISA Sign Expo in Booth 4380 on April 20-22.

Eight colors of Supreme Wrapping Film are now available with a satin finish option, introducing: Satin Orange, Satin Yellow, Satin Grass Green, Satin Light Blue, Satin Dark Blue, Satin Metallic Purple, Satin Silver and Satin Gray. These films are available in North America only.

Each film in the ColorFlow Series will see the addition of a gloss finish option. Now, installers can choose between satin and gloss finishes for Rising Sun (Red/Gold), Urban Jungle (Silver/Green), Roaring Thunder (Blue/Red), Fresh Spring (Gold/Silver), Rushing Riptide (Cyan/Purple) and the newest iridescent color, Lightning Ridge (Green/Purple).

“We’re excited to unveil new finish options in the Supreme Wrapping Film portfolio, with the same positioning, long term removability and bubble-free application features that have made these films so popular with installers,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions North America. “These new finishes are inspired by the needs and wants of our customers and their amazing work.”

“The new gloss version of the ColorFlow films and the addition of the Lightning Ridge color, takes the original satin finish to another dimension,” Justin Pate of The Wrap Institute said. “A vehicle wrapped in any of the ColorFlow films changes to four to five colors depending on the angle you look at the car; it’s like the client gets five wraps for the price of one.”

The notable qualities of the Supreme Wrapping Film portfolio, which boasts over 100 colors and finishes for car wraps, hold true across all finishes. Each film in the portfolio is easy and quick to install providing installation efficiencies for color change wraps.

For a closer look at the new products, visit Avery Dennison in Booth 4380 at the ISA Sign Expo in Las Vegas on April 20-22. Samples of Avery Dennison Supreme Wrapping Film are available from Avery Dennison representatives or vinyl distributors. Visit the Find a Distributor page on the Avery Dennison website to locate a distributor in your area. ColorFlow and new Satin films are available in 60” x 25 yard rolls, more information is available at graphics.averydennison.com/colorflow.

For details on Avery Dennison products, designers, printers and installers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

 

WRAPS VIP 2017 is hitting the high seas in Long Beach, CA USA!!!

 

If you attended the Wraps VIP event in Indianapolis, IN USA during the NBM / WRAPSCON show last year you were treated to a great time.  Friday night vibe combined with Limo runs, a gigantic pack of free prizes from our industry leaders and being surrounded by awesome wrap friends and colleagues for a fun after-hours evening.

BUT WE HAD TO GO BIGGER AND BETTER FOR 2017!!!

Imagine walking the red carpet up the gangway to board our Hollywood style WRAPS VIP cruise.  We are planning more great prize giveaways from our generous sponsors, live music, food, drink and a super-fun celebrity Wrap Rodeo (where the points don’t matter but bragging rights do) all while cruising the beautiful seas off the California coast.  A ton of fun is in the making.  With limited room on the ship we will require everyone to RSVP here ( Wraps VIP RSVP )

What started out as a great idea from Dan Nava with Travel Wraps Graphics / IBOW Training this event has really taken off in our second annual iteration.

All been made possible thanks to our team-up with the Paint is Dead network, support from The Wrap Society, WrapFolio and The Wrap Promoter, and our early-bird sponsors  KPMF, Pro Vehicle Outlines, BladeCage, Roland, Pro Sign and Graphics, Sharp Wraps, IBOW Training, Lowen Certified, ColorReal app, CarWrapper app, and The Wrap Institute the Wraps VIP team is very pleased to announce our 2017 after-hours event on the high seas.  Sponsorships are limited so click here to support our efforts.

The NBM / WRAPSCON also continues to grow as they shift to the west coast this summer. According to the official show description… “National Business Media, the proud producers of WRAPS and Sign & Digital Graphics magazines and THE NBM SHOW, presents the event for graphics installers: WRAPSCON July 20-22, 2017. With the huge potential for growth in the graphics market, especially vinyl wrap professionals serving the vehicle wrap advertising, commercial fleet graphics and other related graphics markets, WRAPSCON has quickly become the must attend event of the year.

“We are putting together a very dynamic floor—one that represents most of the major players in the wraps market,” says Damon Cincotta, THE NBM SHOW/WRAPSCON national trade show manager. “Many will be doing live demos in their booth and/or teaching a class. If you’re new to the wraps game or if you’ve been doing it for decades, there will be something at WRAPSCON for you.”

We are bringing in the best graphics installers and the leading manufacturers and distributors in the business under one roof, with a national audience of installers, to share tips and tricks, install techniques, and the latest products to boost this rapidly growing market. Come see the latest in digital printing, vinyl technology, lamination, vehicle templates, wrap specific artwork and tools. If you have skin in the WRAPS game, then you NEED to be here!”

Be sure to make plans to join us!

 

Wrapify Receives Capital Investment from Avery Dennison

 

Investment Expected to Accelerate Wrapify’s Expansion in U.S. Market

SAN DIEGO, CA (March 8, 2017)– Wrapify, the technology-based car wrap company, has secured a $3 million venture capital investment from Avery Dennison Corporation (NYSE: AVY), a Fortune 500 company with leading global positions in graphics solutions, labeling and packaging material and radio frequency identification (RFID).

The investment in Wrapify is expected to accelerate its footprint in leading cities around the U.S. Wrapify pays drivers to wrap their cars in ads while using the Wrapify app to enable brand owners to track their vehicles in real time.

Wrapify CEO James Heller, recently named the top young marketing talent on Forbes’ prestigious “30 Under 30” list, said, “Our goal for Wrapify is to reach the top 50 US cities by end of year, and Avery Dennison’s investment will spur that. It also helps Wrapify expand our already formidable sales force, and broaden our technology and operations teams.”

Wrapify’s platform has been embraced by many of the nation’s best-known brands, including Bud Light, eBay, Lyft and Petco.

“There’s never been anything like Wrapify in the advertising marketplace,” says James Moorhead, CMO of pay-per-mile car insurance company Metromile. “They are revolutionizing the outdoor advertising industry, and we’re proud to be an early adopter of this exciting platform.”

The investment comes as Avery Dennison and Wrapify have been working together to develop a vehicle-wrapping film technology best-suited for Wrapify’s needs: a short-term, easy to install and remove film for the transit oriented out-of-home advertising industry.

“I’ve been continuously impressed by Avery Dennison’s dedication to excellence and drive to deliver what’s best for their customers,” said Heller. “I am confident they are the right partner to help spur Wrapify’s next phase of growth.”

“Avery Dennison prides itself on identifying the most exciting and innovative new ideas and businesses in our category, and Wrapify is a standout,” said Bill Podojil, Senior Business Director, Avery Dennison Graphics Solutions North America.  “We’re impressed by its concept, its product, its team, and its significant success in less than two years. We see this as a great opportunity to extend our leadership in car wrapping.”

About Wrapify

Wrapify is the “advertising leader in the gig economy.” It pays American drivers to wrap their cars in marketing messaging while using its proprietary technology to track their vehicles in real time for brands including Bud Light, eBay and Petco. Named one of Inc. magazine’s hottest startups of 2015, San Diego-based Wrapify is currently in 29 US markets with more than 40,000 registered drivers.

About Avery Dennison

Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials as well as labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at www.averydennison.com.


Arlon Discontinues Ultimate PremiumPlus™ and PerformancePlus Automotive Restyling Product Lines

automotivediscontinuance-300dpi Placentia, California – November 4, 2016 – Arlon Graphics (Arlon) has made the strategic decision to exit the automotive restyling market and refocus resources towards cast digital films and identity signage. With this change, Arlon will discontinue the production of automotive restyling films which will affect the Ultimate PremiumPlus™ and PerformancePlus product lines. Arlon will continue to sell Ultimate PremiumPlus and PerformancePlus while supplies last. During this transition, Arlon will work closely with our distributors to support this process and help communicate this change to customers.
“As we progress forward in the cast digital and cut graphic markets, we want to thank the automotive restyling wrap community and our industry partners for their incredible support,” states Taylor Froelich, Product Manager – Automotive, Arlon Graphics, LLC. “Arlon has consistently been the innovative leader in the automotive restyling industry and we are prepared to take this same stance and lead the way in our other core markets.”
About Arlon Graphics:
Arlon Graphics, LLC, manufactures and markets a full line of high quality pressure sensitive cut vinyl, flexible substrates, and print media films for the digital imaging, signage, screen printing, vehicle graphic and automotive restyling industries. Arlon is headquartered in Placentia, CA, with strategically positioned distribution out of Australia, Europe, Latin America, the UK and Uruguay to service our customers worldwide.

For further information on all Arlon products, contact customer service: Arlon Headquarters – 200 Boysenberry Ln. Placentia, CA 92870, USA
Tel: (800) 232-7161, (714) 985-6300; www.arlon.com; www.arlonautomotive.com

EUROPE Office – North Sea Building, Gevers Deynootweg 93, 4th floor, Den Haag, The Netherlands Tel: +31 (0) 70-354-4311; Fax: +31 (0) 70-355-7721

WRAPPERS CALL FOR HELP – Louisiana flooding care drive

LA_Flooding_2016

Photo Credit: FoxNews.com

For those of you watching the news you should be aware of the massive flooding that has hit large areas of Louisiana.  The storms and resulting deluge of rain has created a disaster area that is being reported as the worst in the USA since Hurricane Katrina.  According to the Red Cross the Louisiana flooding “is likely the worst natural disaster in the United States since 2012’s Superstorm Sandy,” and response efforts are “expected to cost at least $30 million.”  At last report the projections are that over 60,000 homes across 20 parishes have been damaged and 13 people are reported dead.

In the wrapping community we are all very tied to our local communities and feel strongly about helping our neighbors and fellow shop owners.  … this is the time to reach out if you can.

We are calling for assistance from all of you to help out with efforts to get emergency supplies into the area.  Kevin Kempf with PG Nola based in New Orleans has been blessed to avoid direct damage; however, he has taken it upon himself to put together  assistance trips into the damaged areas to help the local shops.  He is asking for a variety of items to load up in the shop truck “Big Bird” and start delivering on Saturday August 27th.

All donations should be sent to PG NOLA located at 320 Madison Street Gretna, LA 70053

We are looking for shop supplies (squeegees, blades, towels, films, tools etc.) to directly help the affected wrappers get back on their feet.  We are also looking for general daily living items to help the folks as well (toiletries….cleaning supplies…baby diapers…food…TOYS for the kids etc.).  Some folks have already taken it upon themselves to purchase items on Amazon.com to be delivered directly to PG Nola (great idea Chris Lee).  Sending gift cards, straight up donations to help purchase more items on the ground and volunteers in the area will certainly be appreciated as well.

Kevin and EZ have quite a job ahead of them so let’s do what we can to help!

3M – Wrap2Wrap Contest 2016

Give Your Wrapping Skills a Tune-up; 2016 3M Wrap2Wrap Contest
Open For Submissions July 11, 2016
The stage is set for a three-month competition, and the two top finalists will conduct a
harmonious, live wrap installation at the 2016 SEMA Show

St. Paul, Minn. – (June 29, 2016) – Competition often brings out the best efforts and results from professionals, and the same can be said about collaboration. This year, both will be emphasized for graphics installers of 3M™ Wrap Film Series 1080. The 2016 Wrap2Wrap contest features two online rounds, with the top two finalists joining forces to perform live wrap installations on Thursday, Nov. 3, at the 2016 SEMA Show in Las Vegas.

“The last two years of Wrap2Wrap have been an incredible success and a terrific way for 3M to engage with the graphics installer community. We’ve enjoyed seeing the stunning projects that are created all across the country,” said Janelle Pizzi, product marketer for 3M Commercial Solutions Division. “We have several surprises in store for the live-wrap at SEMA, and we can’t wait to marvel at the creativity and quality of this year’s submissions.”

Wrap2Wrap is an open contest between installers of 3M Wrap Film Series 1080 throughout the United States, and provides a platform for them to showcase their exceptional work with leaders in the industry. This year, the pair of finalists will be selected over the course of two rounds by a panel of expert judges, including the 2015 Wrap2Wrap winners:

Round 1 judges: July 11 – Sept. 2
• Phil Aquin, 3M Preferred Installer; Adhere Graphics
• Marcio Oliveira, Technical Service; 3M Commercial Solutions Division
• Todd Straub, Technical Service; 3M Commercial Solutions Division

Round 2 judges: Sept. 14- Oct. 3
• Casey Folk, 2015 Wrap2Wrap Winner; PDX Wraps
• Jamie Mullican, 2015 Wrap2Wrap Winner; WrapArtist.com
• Joe Walton, Technical Service; 3M Commercial Solutions Division

Upon the judges’ selection, two finalists will receive an all-expense-paid trip to the 2016 SEMA Show to star in a live wrap installation on November 3. This final crescendo will join both finalists in a dynamic wrap demo.  Graphics installers may enter the Wrap2Wrap battle beginning July 11, by visiting 3M.com/Wrap2Wrap to submit before-and-after photographs of a vehicle wrapped with 3M Wrap Series Film 1080. Points will be awarded based on the quality of wrap, and overall look and appeal to advance submissions to the second round of judging.

Stay up-to-date with the contest and learn more about the prizes that include valuable wrap tools from 3M and Geek Wraps®, cash prizes and more, by following the 2016 Wrap2Wrap contest on Facebook, Twitter, and Instagram using the hashtag #Wrap2Wrap.