Announcing TWI Endorsed Trainers!

The Wrap Institute is proud to announce our newest development – TWI Endorsed Trainers!

These days, finding the right wrap trainer and determining their qualifications can be difficult. If you spend a lot of money and time on a wrap course and get a poor training, it can instill bad habits, provide misinformation and be extremely frustrating.

TWI Endorsed Trainers are instructors who have been hand-selected because they fit criteria that exemplifies our slogan, Never Stop Learning™. Learning from or working with a TWI Endorsed Trainer means you will receive top-level instruction using the best methods possible, without influence from any outside brand, product or service. TWI Endorsed Trainers are always working to improve their craft using new techniques and tools as well as constantly modifying and enhancing their trainings to remain cutting-edge.

To be clear, these trainers do not teach workshops for The Wrap Institute. The Wrap Institute is supporting wrap film manufacturers by highlighting their best trainers, and helping installers worldwide find trusted resources for hands-on training.

For more information and to see TWI Endorsed Trainer criteria, visit: wrapinstitute.com/trainers

WRAP OLYMPICS 2019 WINNERS

Late, so late, to WRAPSCON 2019

I was late… really, really late this time.  My flight from Columbus started off just fine but a unwelcome surprise in Phoenix derailed the trip pretty quick.  “We regret to inform you that your flight to Long Beach has been canceled” is NEVER the text you want to recieve while sitting in the airport… CRAP.  Turns out that the airline had proactively re-booked me on another flight… YAY!  …But the flight was going to drop me off at a different airport. An airport an hour away from the convention center… CRAP again!

Still, after catching the new flight and grabbing an Uber driver willing to get me up the coast to Long Beach, I can make this work.  Forget checking in to the AirBNB and who cares that I was carting all my luggage and camera gear.  I told the driver to just drop me in front of the convention hall and let me jump out.  I finally arrived at WRAPSCON 2019! 

From the second I stepped on the floor I felt I was home.  I honestly know that I am one of the most fortunate people in the world to able to earn a living in the wrap industry.  As I am fond of saying, this is the only industry where people pay us to color and play with cars.  We have amazing designers.  We have super cool projects.  We have brilliant tools and gadgets to work with.  We have the best people in the world.  We have #wrapfamily.  

For those of who missed WRAPSCON this year you missed some great stuff.  Ruggs Kochevear and his amazing NBM team spent an entire year putting together a concentrated wrap experience for us.  Where else are you going to see industry greats doing demonstrations in practically every booth?  Where else are going to get Justin Pate and The Wrap Institute team giving talks and allowing anyone to try all the different films? The 3M booth was hustling alongside the KPMF, Orafol and Teckwrap teams. Hexis was running their super popular Wrap battle panels. Famous faces wrapping right in front of you from all over the world. Every single one of them willing to chat, show off a tool or discuss a technique… so cool.

Finally, let’s certainly not forget this year’s Wrap Olympics! A two-person team rolling head-to-head against another one. This unique competition format has the wrappers moving from cars to rough texture walls. Wrapping odd and difficult objects (a bowling ball AND pin this year). Live designing projects and working together to implement the film installation. We had some great teams from all over North America as well as Europe and Asia. The final winners by judges decision was the team “Aloha Hillbillies” made up of Shane Oliberos (Xero Wraps) and Charlie Trujillo (Lettering Express) who took home a massive amount of prizes.

As in year’s past the Wrap Olympic’s judging team was made up of Starla Miller (Miller Decals), Jen Carney (Carbon Wraps), Luis Tirado (WBC Graphics / BladeCage) and Keith Savage (Savage Wraps) and Adam Sumner (Wrapix Imaging) with the whole event MC’ed by everybody’s favorite bayou boy Kevin Kempf (PG Nola). A virtual ton of wrap industry knowledge and expertise in this group for sure.

So, late arrival aside, this year’s WRAPSCON was an event to remember and one you should NOT miss next year!

WLAK 2018 winner

AVERY DENNISON® “WRAP LIKE A KING” 2019 CHALLENGE OPENS FOR VEHICLE WRAP SUBMISSIONS

MENTOR, Ohio – June 3, 2019 – Avery Dennison Graphics Solutions has announced the opening of its annual Wrap Like A King Challenge. This year’s vehicle wrap competition will run June 3 through Aug. 30, 2019, and it will again include Regional Wrap Kings, Continental Wrap Kings and the crowning of the prestigious “King of the Wrap World.”
Wrap installers from 50 countries across the world are invited to submit commercial, full print or color change wrap projects to be judged for the chance to win thousands of dollars in prizes. The prize packages for 2019 are worth a combined total of over $30,000, available to Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.” In 2018, more than 200 installers entered the challenge.
“We’ve been expanding the Wrap Like A King Challenge to new regions across the globe over the past two years, with the newest addition of South Africa for this year’s competition. We’re also introducing the ‘People’s Choice Award’ which allows the public to vote for their favorite project. This new award will provide additional and well-deserved recognition for our valued customers,” said Bill Podojil, vice president, Graphics Solutions North America. “We’re astonished at the level of creativity and talent with each passing year, and we anticipate the submissions for the 2019 challenge to surpass our expectations.”
Participating nations make up 13 geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan, South Korea and South Africa. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping™ Film, the Conform Chrome series, the ColorFlow™ Series, MPI 1105 Supercast Digital film or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.
The 10 Regional Wrap Kings will win nearly $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will then go on to battle for royalty on their continents: North America, Europe, North Asia and Australia/New Zealand. The overall
winner will be chosen by the judges as the best in show and crowned the “King of the Wrap World” at the 2019 SEMA Show, Nov. 5-8 in Las Vegas, Nevada.
Industry experts from around the globe will use their wealth of experience to narrow down the field, picking the most beautiful, technically challenging or otherwise most impressive wraps to move on in each round of the Challenge.
The 2019 Judges Panel:
● Justin Pate – The Wrap Institute, Global Pate is an Avery Dennison-certified installer/instructor in the United States with over 20 years of experience. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.
● Myles Kovacs – DUB® Magazine, USA Kovacs is the president and co-founder of DUB® Magazine, a U.S.-based magazine that focuses on the urban custom car culture and celebrities and their vehicles. He has been in the auto industry for 25 years.
● Yianni Charalambous – Yiannimize, UK Charalambous is the owner of Yiannimize, a wrap shop in London catering to celebrities and high-end clientele. He has an incredible social following, with more than 1.3 million YouTube subscribers.
● Eddy Speelman – Speelman Graphic Applications, Europe Speelman is the owner of Speelman Graphic Applications and has been an Avery Dennison trainer for 15 years. He has been part of the wrapping industry for decades, and he specializes in color change applications, paint protection and window tinting.
● Molly Waters – Avery Dennison Graphics Solutions, North America Waters is a senior technical specialist in North America with over 19 years of industry experience. She often travels all over the country visiting sign and wrap shops and talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog.
● Peter Wright – Avery Dennison Graphics Solutions, Australia/New Zealand Wright is a technical marketing manager and works with the ’industry’s leading installers, teaching vehicle wrapping workshops and promoting the industry. With strong expertise in leading vehicle wrapping workshops, he has trained more than 2,000 people from Australia, New Zealand and ASEAN countries.
● Sarel Krüger – Avery Dennison Graphics Solutions, South Africa Krüger joined the Avery team in 2011 after working in the signage industry for nearly 10 years. His experience ranges from equipment and software, to the manufacturing of signage and graphics, vehicle wrapping and, ultimately, the supplying of material.
● Frank Marquart – Avery Dennison Graphics Solutions, Europe Marquart is a technical marketing manager, digital print media, in Europe and actively participates in product development and relationship management with printer OEMs.
● Jun Kinoshita – Avery Dennison Graphics Solutions, Japan
Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. He introduced the Certified Wrap Installers training program to Japan and worked together with Justin Pate on the training course.
The five continent winners will receive a four-night stay in Las Vegas for the 2019 SEMA Show, where the “King of the Wrap World” will be announced. The $3,200 prize pack for continent winners also includes personalized Wrap Like A King t-shirt, $500 in gift vouchers and a variety of promotional and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.
Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping™ Film or digital cast films online at wraplikeaking.com. Official rules, judge bios and prize information are also posted on the site.
For more information on Avery Dennison vinyl for car graphics and where to buy Supreme Wrapping Film, visit graphics.averydennison.com. Join the conversation on Avery Dennison Graphics Solutions’ social

Wrap Visualizer is live online from Avery Dennison!

As the wrap industry continues to improve, progress and innovate it is always great to witness excellence. Unveiled at FESPA Europe in Munchen Germany, the wrap visualizer was demoed live and online to an excited public. Avery Dennison has made their system available for free to the industry with a simple click on the link… Avery Dennison Visualizer

A conversation with Abby Monnot, Sr. Global Segment Manager, Automotive Aftermarket & Marketing Manager Graphics NA with Avery Dennison reveals the thought process behind the new powerful tool…

“In working with many wrap professionals, visiting countless wrap shops across the country and watching the interactions between customers and shop owners, we realized there was a gap in the industry.  The gap was being able to showcase digitally the closest replication possible to what our colors look like in real life, to help wrap professionals sell a color change wrap.  We hope to take the guesswork out of your customers choosing a vehicle wrap and hope it helps streamline your sales process.  All new colors will be featured on the visualizer tool, so you’ll be the first to see them!  We will keep taking feedback and improving the tool over time, so be on the look out for new updates.”

One click to the visualizer tool and you too can see the Avery Dennison wrap film colors, in real time, on a great rendering system. Your wrap shop has just received a game changer new tool!

WrapStock PR – A free, online, wrap visualizer takes off!

Design first! Wrapstock® is starting up a revolutionary project for the automotive wrap industry.

Owners of passenger vehicles, companies or enthusiasts who like to check out beautiful cars – pay attention! The new platform Wrapstock® is born. With Wrapstock® designers from around the world can engage in providing hundreds of original wrap designs. We make it possible for the creation of simple stripe looks to more complex and textural wrap designs in a centralized, web-based place where you can select a design for your car.
Project creator, Martin Tureček (co-founder of the worldwide network of WrapStyle franchises) explains… “We have built this virtual warehouse of design wraps around real-life and long-term experiences of our wrapping companies. The goal is to make the design process a simple, fast and affordable variant for anyone wanting to quickly change the appearance of his or her vehicle. We have made the design system and designs as variable and applicable as possible for nearly every vehicle model”
You can select a new design without limits after registering for free. And what if one of them really excites you and you simply have to have it? “Just download it and have it printed on wrapping foil/film and wrap a vehicle. As the general partner of the project, we, therefore, selected the best of the best, Avery Dennison,” Martin revealed.
For more demanding clients who have not found the right design from the catalog, we offer the option of creating a completely custom-made design. “We also invite designers around the world to the platform who can offer their designs here. The aim is for Wrapstock® to thrive and so that there would be something new here every time. Our ambition is to create a worldwide community of trend setters,” explained Martin.
And another innovation confirming their work in this is being prepared for the near future – a virtual showroom. As the name implies, thanks to the possibilities of virtual reality, you can confirm with your own eyes if a particular wrap will really fit your car. Everything new begins with a design, so our motto is Design first. And we live up to it,” said Martin in conclusion.

New Home for HEXIS Americas opens its doors

HEXIS Americas is a new Master Exclusive Representative of HEXIS S.A. – a leading manufacturer of self-adhesive films in the print, signage, automotive/interior restyling and protection, and window film industries. A new 10,000 square foot facility, just 20 minutes north of Atlanta, GA, acts as the main distribution center, sales and administration office, and training center for HEXIS in all of the western hemisphere.

“The objective and vision is to give people what they want and to better supply them with the products that they have come to know and love over the past 30 years. Helping industry professionals plan and execute their upcoming projects is what it’s all about. With a new team alongside me, our distribution partners, and the innovation we put into our products… we plan to take HEXIS to another level in helping our industry and those within it.” – says Vorada Chanthavong, Vice President of HEXIS Americas.

To help kick-off the new operations and new home, HEXIS Americas recently hosted a Grand Opening Event and Inauguration in late-March 2019. Over 200 people were in attendance, traveling from different parts of North America. Live demonstrations, product samples, and raffles were conducted, along with music and entertainment – which definitely represents HEXIS’ young and vibrant culture. See photos attached.

For more information, feel free to visit www.hexis-graphics.com or contact info@hexisamericas.com

Grit, Grime, mutant skulls and sheer, no-holds-barred design, equals Alltak’s CAMBEA 2019!

You would absolutely be forgiven for wondering. What does dusty desert, leather, rusty metal and a head turning Mad Max theme have to do with wrapping? Well, as it turns out, quite a lot.

When Marcelo Souss and the Brazilian based Alltak Adhesivos team started planning the 2019 CAMBEA in São Paulo the idea was simply to go bigger and better than the 2018 success. Long time Alltak designer Allessandro de Campos was tasked with creating the vision which developed into a world-class wrapping showcase environment.

The winning formula? Start with a massive booth backdrop depicting a post-apocalyptic landscape, fabricate fully custom floors simulating a desert surface complete with sand scoured skulls and make every car in the competition match up with a rusty, spiky, patched-together scrounger of a vehicle. Mission accomplished and we have the photos to prove it!

The annual, 4 day wrap competition at FESPA Brasil, drew competitors from all over the county as well as wrapping hopefuls from neighboring Argentina and Chile. The judging team came in from all over the world to assist the Head Judge Eduardo Chardosim Stabel (Brasil). Judges included Multi-Year judge and wrap professional Mireille Van der Jagt (Pro Wraps – Netherlands), Dimas Brazil (DBS by Dimas Brasil – Brasil), Tim Evans (WrapperMapper – USA) with the entire event MC’ed by Marcos Schott (Banana Buffers – Brasil).

The event was rounded out by Live Wrapping demonstrations with daily custom designs by Joffrey Van der Jagt (Pro Wraps – Netherlands) and Alltak’s very own Thiago Sossai. The creativity and skill on display here every day was a sure crowd-pleaser.

All of these elements came together for a truly excellent show. Fun with costumes and a palpable sense of camaraderie among the competitors, while triumphs and failures were witnessed every single day.

Ultimately, after days of competitions and heart breaking eliminations, the Alltak CAMBEA 2019 crowned the team of WS Adhesivos as the final winning wrappers with the team from Genesis Envelopamento coming in just a tiny fraction of tiny 5 points behind them. Incredibly, incredibly close finish after so many days!

If you ever get a chance to experience an Alltak Adhesivos CAMBEA event it is highly, highly recommended!

 

AVERY DENNISON ANNOUNCES TOP 10 VINYL WRAPS OF 2018

Mentor, Ohio, December 20, 2018 – Avery Dennison Graphics Solutions has chosen the 10 most impressive vinyl wraps using Avery Dennison products in 2018. This is the fifth annual list of vehicle and non-vehicle wraps, and it features some of the most unique and creative projects yet. Five car wraps and five non-vehicle wraps were installed with Avery Dennison Supreme Wrapping™ Film, Conform Chrome™, and digitally printed films MPI 1105™, MPI 1405™ and MPI 2728™.

“The possibilities with vinyl films are almost endless, and every year we get to see new and exciting projects that take Avery Dennison films to the next level,” said Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “Digitally printed or color shifting, on a car or on a guitar, 2018 had another incredible lineup of unique, well-executed wraps.”

The Top 5 vehicle wraps of 2018 include:

A printed Conform Chrome™ wrap was featured on a truck build by Legendary Customs in the AMSOIL booth at SEMA. IVS Wraps, with design help from Dan Nava of the International Brotherhood of Wrappers, created a warplane look.

Rust and camouflage are popular effects created with printed MPI 1105™, but Spectrum Auto brought out a new look. This sedan sports a realistic marble look, thanks to a quality installation and the clarity of the film.

Wrap Like A King Regional Winner Canadian Wrap Masters created three layers of embossing using Conform Chrome™ Red with DOL 1370Z satin laminate. This drawn-by-hand design wowed judges and created a one-of-a-kind look.

Bullitt Auto Detail and Vinyl Wraps found its way into the Avery Dennison top wraps again by wowing a Formula Drift racing team with this printed MPI 1105™ wrap on a 53-foot trailer.

Rounding out the top vehicle wraps is the global winner for the 2018 Wrap Like A King Challenge, the Mission Flyer 2.0 by MetroWrapz. Another warplane-inspired project, made possible by Supreme Wrapping™ Film, MPI 1105™ and Conform Chrome™ films, brought the wrap king crown back to the United States for the first time since 2015.

 

The Top 5 non-vehicle wraps of 2018 include:

Workhorse Signs pulled off a challenging wrap by using printed MPI 1405™ film and crafty installation techniques. The shop had to overcome sand and heat while installing a graphic on a brick beach wall. With an ability to conform to textured surfaces, MPI 1405™ film adhered to the wall and made for a successful application.

A toy for kids and adults alike, the hoverboard was a popular item to wrap, and Vehicle Wraps Inc. gave this one a shade shifting look using ColorFlow™ Roaring Thunder vinyl.

CKL Wraps helped to drum up excitement for a Lego exhibit at a local museum. The wrap incorporated calendered MPI 2728™ that would provide adhesion without leaving residue on the windows at the end of the promotion.

Supreme Wrapping™ Film Diamond Blue paired with blue waters to make for a stunning look on this 56-foot race yacht. Wrapture Customs took on this challenging project and made a boat wrap to be remembered.

Custom designs on guitars are a trademark of rock enthusiasts, and Phillips Signs carried on that tradition. MPI 1105™ supercast film gave this six-string some character with a weathered wood design.

To see more more examples of wraps done in Avery Dennison films, follow Avery Dennison Graphics Solutions on Facebook at www.facebook.com/AveryDennisonGraphics and on Instagram at @ADGraphics_NA. To be considered for the 2019 top wraps list, installers can submit their projects to http://avydn.co/GraphicsSubmission.

Women of Wrap take over the Avery Dennison booth at SEMA 2018

If you attended SEMA in Las Vegas this year you were treated to a first-time ever, one-of-a-kind, wrap industry event.  Imagine a huge crowd of people gathered around a couple of amazing cars and discovering what most of us already in the industry know… we have some incredibly talented wrapping ladies!

This all began as an idea from Jen Carney (Carbon Wraps).  In her words… “I have wanted to put together an all female wrap team for years, as I’m sure others have as well. I figured there was no harm in asking, so I pitched the idea to Sarah and Patti at Avery Dennison who were immediately on board and excited. Justin Pate was gracious enough to lend us some time and booth space while Jofferey Van Der Jagt supplied a killer design.  The goal was to show the presence that women have in the industry though we don’t always claim the spotlight.  I wanted to highlight, hopefully encourage and help women gain confidence in their skills as they become more involved with wraps. I hope that we empowered women and men to build more teams together.”

With the original team of Kathy Alexander (Incognito Wraps), Kinsey Sharp (Sharp Wraps OKC) and Cindy Richards (Avery Dennison) the group was further bolstered by the events’s MC Starla Miller (Miller Decals) to add some spice and commentary.

Abby Monnot (Avery Dennison) said, “I am so proud of what these group of women are continuing to accomplish.  I’m even more proud they came to Avery Dennison with the idea and knew we would support them.  Being a woman in this industry, I got chills watching them install, because something like this was first of its kind.  I know a lot of them stepped out of their comfort zones to be featured in our booth and I am in awe of their courage.  I’m happy we were able to provide them the platform for their success.  This is what my job is all about.”

Cindy Richards added her thoughts by saying “I am just excited to have this kind of exposure for women in the industry. There are some amazing talents here and we were excited to give a platform. I hope this increases the number of women to stand up, be proud of what they do and empower them to showcase it.”

As an added twist, Chrissy Ross Walthour (IBOW), pitched in with another suggestion from the crowd… how about bringing in some of the wrapping pro ladies who are watching to add to the team?  With a little encouragement the booth was soon home to even more wrapping talent as the Women of Wrap swelled to include Brittany Banks (All City Wraps), Krystal Miszewski (Candy Wraps), Paige Walton (S6 Wraps) and Tasha Marohn (TM Motorsports Imaging).

Final result?  A super cool wrapped car with an even cooler showcase of the skill and talent the ladies in our industry possess.

Russian Wrap Masters 2018 – Moscow brings the wrap world together

Red Square, The Kremlin, Saint Basil’s Cathedral, Lenin’s Tomb… all iconic images of Moscow Russia but none can compare to the smiling faces saying “Dobroye utro” (Good morning) every day as we walked into the Moscow Expocentre for the 2018 Russian Wrap Masters.

September saw the arrival of the 2018 Russian Wrap Masters Cup.  4 Days of wrapping competitions, demonstrations, training and international fun organized by the RWM team based out of Saint Petersburg.

Andrey Lobov (main organizer) tells us “Russian Wrap Masters is a dream come true for me. When I started Russian Wrap Masters I had no idea how difficult it would be.  The results have been so good that all previous problems went away when I saw the fire in the eyes of the wrappers. Russian Wrap Masters is also a special educational area where wrappers can see new tricks and styles from all over the world and we invite the best judges from all over the world.  We all really enjoy this special time, when wrappers from all over the country can join together. It is a time when friendship and support are main things. It is a time when you get energy for the next year. It is Russian Wrap Masters time.”

When asked about the future of the Russian wrap market, Klaudiya Kustova said “The Russian market has developed very well over the last 10 years from the beginning stage. The number of good masters, those who have opened their own wrap schools, and those who can teach beginner installers has grown. I think there will be a rise in the number of wrappers in the future and their skill level will also grow. I think more and more masters will take part in international competitions. We are already seeing this trend.”

The competition itself fielded a group of 22 professional wrap installers from all Russia and surrounding countries.  The competitor’s skills were challenged with wrapping Suzuki vehicles, using ORAFOL film, in multiple rounds and getting creative with wrapped sleds and cycling helmets.  All of the rounds were evaluated by a wide ranging team of judges specially invited by the Russian Wrap Masters Team… Aleksander Buchko (Russia), Igor Sulakov (Russia), Tadashi Kariya (Japan), Ivan Tenchev (Bulgaria), Jim Miller (USA) and Tim Evans (USA)

Pavel Dudnikov summed up the event best when he said “… the Russian wrap market has became more informed and filled with knowledge. It is about all aspects, knowledge about materials, tools, techniques of wrapping etc, with the market continuing to go in this direction. There are more and more wrappers with very high skill, who can compete with the best world wrappers and some who have already won some worldwide competition.”

At the end of the day, when all squeegees are down, the Russian Wrap Masters champion of 2018 went to Andreas Siemens.  Congratulations Andreas and enjoy a job well done!