Times change and business fortunes are rising and falling. Here at Wrapper Mapper we thought it would be a great idea to start doing some profiles on the wonderful resources that are out there for the wrap industry. To this end we are actively reaching out in order to gather and promote some of the magazines, organizations, shows and events that have been supporting our shops throughout the years. Our dream is that these Profiles will put you in touch with more information that will prove useful during these trying times.
For the premiere story we spoke with James “Ruggs” Kochevar who was kind enough to share some history, some fun events and some new exciting changes.
“Sign Business started in 1985, where we differentiated ourselves from other magazines in the market by focusing on vinyl and computer driven graphics. As the industry advanced, we developed Digital Graphics, which was a deep-dive on the printed aspect of sign making. As the years passed, we saw the emergence of the wraps market and with consultation of some industry heavy hitters, we took a leap and developed WRAPS magazine in 2008. It started as a bi-monthly magazine centered on educating people about wraps, what they were and how you might incorporate them into your business. Then the recession hit in 2009. It was then that we compiled our magazines into Sign & Digital Graphics, with wraps being a topic we covered monthly in each issue.
In 2013, when the economy was had strengthened and more businesses where back to 100% earning potential, it was time to break WRAPS magazine back out on its own, this time as a hearty annual. In the years since, we have become the authority in wraps education, covering topics such as certification, install techniques, running a wraps business, printing and finishing for auto, floor, interior and exterior building wraps and more. The insatiable following for WRAPS magazine prodded us to create WRAPSCON (@ THE NBM SHOW.) This started out and has remained the premier event “For wrappers, by wrappers.” Industry titans like Justin Pate, Jim Miller, Troy Downey and Frank Fellers have supported the event over the past six years with exhibits, live demos and other educational opportunities at the event. Our WRAPSconnect panel discussion; Wrap Olympics, the industry’s largest, team-wrapping competition; and Meet the Masters Happy Hour have made this the can’t-miss gathering of the year.
With 2020 comes new challenges and new opportunities to serve this great industry. A lot of our sign/wrap community is struggling right now and we are looking at ways to help, not only now, but for the long term. Part of our responsibility to the market is getting our readers the most useful information we can regarding business acumen, cross-over opportunities, and being as profitable as possible with sound product and process practices. Enter the GRAPHICS PRO era. This new magazine will help do exactly that. If you liked SDG, you’ll love GP! And WRAPS will still be coming to you mid-June, so keep your eyes peeled.”