Avery DennisonⓇ Introduces Four New Gloss Supreme Wrapping™ Film Colors That Reflect ‘The Power of Light’

MENTOR, Ohio – April 1, 2021 – Avery Dennison Graphics Solutions (NYSE:AVY) today introduced its Spring 2021 color collection, four exciting new color additions to the company’s Supreme Wrapping™ Film portfolio.

Launched under the theme, The Power of Light, the four premium colors inspire creativity with hidden gradients and mesmerizing sparkle effects. See the thrilling impact of different kinds of light on Gloss Metallic Mystery Black and Gloss Metallic Mysterious Indigo. Marvel at the shifting iridescent shades of ColorFlow™ Gloss Hidden Forest and Gloss Metallic Pride Prismatic Grey.

The Avery Dennison Supreme Wrapping Film vehicle color change portfolio continues to reflect the latest in automotive color trends. “We are continuously reviewing new pigment innovations to bring color advancements to this portfolio,” said Matt Khanna, product manager, Avery Dennison Graphics Solutions North America. “We’re leveraging global color trends and using these insights for inspiration. These new film colors add to the breadth of our premium portfolio, which features hundreds of colors, textures and sleek accent finishes.”

Outstanding durability and performance are the high standards Avery Dennison Supreme Wrapping Film continuously sets as one of the world’s leading vehicle wrapping film brands. The Power of Light Spring 2021 color collection delivers excellent conformability around curves and recesses. Easy Apply™ RS adhesive technology makes application simple and fast, and the films are easily removable, even after long term use.

“Gloss films represent one of our most popular color finishes. These new pigment-rich films were created with the wrap designer in mind,” said Abby Monnot, marketing director, Avery Dennison Graphics Solutions North America. “Our spring colors evoke a statement and attitude of uncompromising richness and quality. In particular, both Gloss Hidden Forest, our first addition to the Supreme Wrapping Film ColorFlow line since 2017, and Gloss Metallic Pride Prismatic Grey, push the boundaries of iridescent sheen further for a look that will instantly capture customers’ wants, needs and personalities.”

The four new Supreme Wrapping Film Gloss colors can be viewed and experienced online using the Avery Dennison Car Visualizer Tool.

Find more information about the new colors at graphics.averydennison.com and join the conversation on Avery Dennison Graphics Solutions’ social channels, including Facebook and Instagram.

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion Learn more at www.averydennison.com.